NASDAQ:VRA

Vera Bradley Stock Insider Trading

Consumer Cyclical > Apparel - Footwear & Accessories

Buy VRA

*Your capital is at risk

$3.80

-0.230 (-5.71%)

At Close: Jul 13, 2026

Vera Bradley Stock Insider Power

Based on the 100 latest insides trades, we have calculated the insider power to be positive at 94.20. In total, the insiders bought 6.2M and sold 169.04K VRA shares in the last 100 trades. The insider score can be negative despite buy/sell ratio being positive. The score focuses on the quality of the trades.

Insider Power (Last 100 transactions)	94.20
● Buy	6.2M shares
● Sell	169.04K shares
84% Buy Activity Moderate Negative Correlation
Sell Signal Low Confidence Jul 06, 2026 Analysis Breakdown: Signal is highly questionable due to a strongly contradictory positive Insider Power Score of 94.2. Partially supported by a negative historical correlation. Confidence increased due to high data reliability score of 100.

Historical Insider Trades

Date	Type	Person	Role	Amount
Jul 03, 2026 Sell	Common Shares F-InKind	Bickley Ian Chief Executive Officer	CEO / President	30 273 Value: $118.4K
Jun 24, 2026 Sell	Common Stock F-InKind	Dely Mark C Chief Administrative Officer	Officer	13 709 Value: $52.6K
Jun 12, 2026 Buy	Common Shares P-Purchase	Meslow Andrew Director	Director	24 926 Value: $93.0K
Jun 12, 2026 Sell	Common Stock F-InKind	Layding Martin Chief Financial Officer	C-Suite Officer	29 376 Value: $101.6K
Jun 12, 2026 Sell	Common Stock F-InKind	Layding Martin Chief Financial Officer	C-Suite Officer	13 989 Value: $48.4K
Jun 12, 2026 Buy	Common Shares P-Purchase	Bickley Ian Chief Executive Officer	CEO / President	28 901 Value: $111.8K
Jun 08, 2026 Sell	Common Stock F-InKind	Dely Mark C Chief Administrative Officer	Officer	1 008 Value: $3K
Jun 08, 2026 Sell	Common Stock F-InKind	Dely Mark C Chief Administrative Officer	Officer	2 911 Value: $9K
Jun 08, 2026 Buy	Common Stock A-Award	Dely Mark C Chief Administrative Officer	Officer	9 110 Value: $30.1K
Apr 05, 2026 Sell	Common Stock F-InKind	Dely Mark C Chief Administrative Officer	Officer	4 174 Value: $14.1K
Apr 04, 2026 Sell	Common Shares F-InKind	Bickley Ian Chief Executive Officer	CEO / President	15 465 Value: $52.4K
Apr 04, 2026 Sell	Common Stock F-InKind	Dely Mark C Chief Administrative Officer	Officer	9 845 Value: $33.4K
Apr 03, 2026 Buy	Common Shares A-Award	Bickley Ian Chief Executive Officer	CEO / President	221 239 Value: $840.7K
Apr 03, 2026 Buy	Common Shares A-Award	Brockman Ivan Director	Director	25 074 Value: $95.3K
Apr 03, 2026 Buy	Common Shares A-Award	Meslow Andrew Director	Director	25 074 Value: $95.3K
Apr 03, 2026 Buy	Common Shares A-Award	Paraie Melinda Chief Branding Officer	Officer	73 746 Value: $280.2K
Apr 03, 2026 Buy	Common Stock A-Award	Tharp Carrie Director	Director	25 074 Value: $95.3K
Apr 03, 2026 Buy	Common Stock A-Award	Rodriguez Jessica Director	Director	25 074 Value: $95.3K
Apr 03, 2026 Buy	Common Stock A-Award	Cashman Kristina K Director	Director	25 074 Value: $95.3K
Apr 03, 2026 Buy	Common Stock A-Award	Layding Martin Chief Financial Officer	C-Suite Officer	88 496 Value: $336.3K
Apr 03, 2026 Buy	Common Stock A-Award	Hall Robert J Member Of A 10% Owner Group	Director	25 074 Value: $95.3K
Mar 31, 2026 Buy	Common Stock A-Award	Dely Mark C Chief Administrative Officer	Officer	22 112 Value: $69.9K
Mar 31, 2026 Sell	Common Stock F-InKind	Dely Mark C Chief Administrative Officer	Officer	9 223 Value: $27.9K
Mar 31, 2026 Sell	Common Stock F-InKind	Dely Mark C Chief Administrative Officer	Officer	3 483 Value: $10.5K
Mar 12, 2026 Buy	Common Shares A-Award	Bickley Ian Chief Executive Officer	CEO / President	147 929 Value: $500.0K

About Insider Power

Insider Power is a proprietary algorithm developed by StockInvest.us to evaluate the significance of insider transactions. The calculation considers the size, type, and timing of transactions, as well as the insider’s role within the company.

It is important to note that, in general, there is little to no correlation between insider transactions and short-term stock price movements. In one of our studies, only 0.22%^* of stocks with insider activity showed a measurable correlation — and even then, it was unclear whether the effect was caused by insider actions or simply by the stock’s broader trend.

While our algorithms are designed to highlight potentially meaningful signals, these cannot be regarded as statistically significant on their own. Insider trading activity should therefore be seen as informative rather than as direct trading guidance. The Insider Power metric was created to present this information in a clearer and more accessible way, helping investors better understand the possible context of insider activity.

* October 6th, 2025 - Tested on 5562 stocks

ABOUT VERA BRADLEY

Vera Bradley, Inc., together with its subsidiaries, designs, manufactures, and sells women's handbags, luggage and travel items, fashion and home accessories, and gifts. It operates through three segments: Vera Bradley Direct, Vera Bradley Indirect, and Pura Vida. The company offers bag products, such as totes, crossbodies, satchels, clutches, backpacks, baby bags, and lunch bags; accessories, including wallets, wristlets, eyeglass cases, scarves...

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