Vera Bradley Stock Insider Power

Based on the 100 latest insides trades, we have calculated the insider power to be positive at 97.86. In total, the insiders bought 8.91M and sold 100.92K VRA shares in the last 100 trades. The insider score can be negative despite buy/sell ratio being positive. The score focuses on the quality of the trades.

Insider Power

(Last 100 transactions)
97.86
Buy 8.91M shares
Sell 100.92K shares
86% Buy Activity
Strong Negative Correlation
Buy Signal High Confidence
Dec 12, 2025

Analysis Breakdown:

  • Strongly supported by a very high Insider Power Score of 97.86.
  • Confidence increased due to high data reliability score of 100.
  • Supported by overwhelming buy-side pressure (86% buys).

Historical Insider Trades

Date Type Person Role Amount
Apr 05, 2026
Sell
Common Stock
F-InKind
Dely Mark C
Chief Administrative Officer
Officer 4 174
Value: $14.1K
Apr 04, 2026
Sell
Common Shares
F-InKind
Bickley Ian
Chief Executive Officer
CEO / President 15 465
Value: $52.4K
Apr 04, 2026
Sell
Common Stock
F-InKind
Dely Mark C
Chief Administrative Officer
Officer 9 845
Value: $33.4K
Apr 03, 2026
Buy
Common Shares
A-Award
Bickley Ian
Chief Executive Officer
CEO / President 221 239
Value: $732.3K
Apr 03, 2026
Buy
Common Shares
A-Award
Brockman Ivan
Director
Director 25 074
Value: $83.0K
Apr 03, 2026
Buy
Common Shares
A-Award
Meslow Andrew
Director
Director 25 074
Value: $83.0K
Apr 03, 2026
Buy
Common Shares
A-Award
Paraie Melinda
Chief Branding Officer
Officer 73 746
Value: $244.1K
Apr 03, 2026
Buy
Common Stock
A-Award
Tharp Carrie
Director
Director 25 074
Value: $83.0K
Apr 03, 2026
Buy
Common Stock
A-Award
Rodriguez Jessica
Director
Director 25 074
Value: $83.0K
Apr 03, 2026
Buy
Common Stock
A-Award
Cashman Kristina K
Director
Director 25 074
Value: $83.0K
Apr 03, 2026
Buy
Common Stock
A-Award
Layding Martin
Chief Financial Officer
C-Suite Officer 88 496
Value: $292.9K
Apr 03, 2026
Buy
Common Stock
A-Award
Hall Robert J
Member Of A 10% Owner Group
Director 25 074
Value: $83.0K
Mar 31, 2026
Buy
Common Stock
A-Award
Dely Mark C
Chief Administrative Officer
Officer 22 112
Value: $69.9K
Mar 31, 2026
Sell
Common Stock
F-InKind
Dely Mark C
Chief Administrative Officer
Officer 9 223
Value: $27.9K
Mar 31, 2026
Sell
Common Stock
F-InKind
Dely Mark C
Chief Administrative Officer
Officer 3 483
Value: $10.5K
Mar 12, 2026
Buy
Common Shares
A-Award
Bickley Ian
Chief Executive Officer
CEO / President 147 929
Value: $500.0K
Mar 12, 2026
Buy
Common Shares
A-Award
Bickley Ian
Chief Executive Officer
CEO / President 147 929
Value: $500.0K
Dec 15, 2025
Buy
Common Shares
P-Purchase
Meslow Andrew
Director
Director 50 000
Value: $96.5K
Dec 12, 2025
Buy
Common Shares
A-Award
Paraie Melinda
Chief Branding Officer
Officer 269 231
Value: $525.0K
Dec 12, 2025
Buy
Common Shares
P-Purchase
Meslow Andrew
Director
Director 250 000
Value: $493.8K
Dec 12, 2025
Buy
Common Shares
P-Purchase
Bickley Ian
Director
Director 53 000
Value: $103.0K
Dec 12, 2025
Buy
Common Shares
A-Award
Bickley Ian
Director
Director 461 538
Value: $900.0K
Dec 09, 2025
Sell
Common Stock
F-InKind
Dely Mark C
Chief Administrative Officer
Officer 7 453
Value: $15.7K
Nov 17, 2025
Buy
Common Stock
J-Other
Brockman Ivan
Insider
Other 0
Value: $0
Nov 01, 2025
Buy
Common Stock
J-Other
Paraie Melinda
Insider
Other 0
Value: $0

About Insider Power

Insider Power is a proprietary algorithm developed by StockInvest.us to evaluate the significance of insider transactions. The calculation considers the size, type, and timing of transactions, as well as the insider’s role within the company.

It is important to note that, in general, there is little to no correlation between insider transactions and short-term stock price movements. In one of our studies, only 0.22%* of stocks with insider activity showed a measurable correlation — and even then, it was unclear whether the effect was caused by insider actions or simply by the stock’s broader trend.

While our algorithms are designed to highlight potentially meaningful signals, these cannot be regarded as statistically significant on their own. Insider trading activity should therefore be seen as informative rather than as direct trading guidance. The Insider Power metric was created to present this information in a clearer and more accessible way, helping investors better understand the possible context of insider activity.

* October 6th, 2025 - Tested on 5562 stocks

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ABOUT VERA BRADLEY
Vera Bradley
Vera Bradley, Inc., together with its subsidiaries, designs, manufactures, and sells women's handbags, luggage and travel items, fashion and home accessories, and gifts. It operates through three segments: Vera Bradley Direct, Vera Bradley Indirect, and Pura Vida. The company offers bag products, such as totes, crossbodies, satchels, clutches, backpacks, baby bags, and lunch bags; accessories, including wallets, wristlets, eyeglass cases, scarves...
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