NYSE:W

Wayfair Stock Insider Trading

Consumer Cyclical > Specialty Retail

Buy W

*Your capital is at risk

$86.37

-2.86 (-3.21%)

At Close: Jul 13, 2026

Wayfair Stock Insider Power

Based on the 100 latest insides trades, we have calculated the insider power to be negative at -76.80. In total, the insiders bought 1.71M and sold 1.66M W shares in the last 100 trades. The insider score can be negative despite buy/sell ratio being positive. The score focuses on the quality of the trades.

Insider Power (Last 100 transactions)	-76.80
● Buy	1.71M shares
● Sell	1.66M shares
52% Buy Activity Weak Positive Correlation
Sell Signal Medium Confidence Apr 23, 2026 Analysis Breakdown: Strongly supported by a very low Insider Power Score of -76.8. Confidence increased due to high data reliability score of 100.

Historical Insider Trades

Date	Type	Person	Role	Amount
Jul 02, 2026 Sell	Class A Common Stock S-Sale	Blotner Jon Pres., Commercial & Operations	Officer	5 925 Value: $570.5K
Jul 01, 2026 Buy	Class A Common Stock M-Exempt	Tan Fiona Chief Technology Officer	Officer	1 198 Value: $114.0K
Jul 01, 2026 Sell	Class A Common Stock F-InKind	Tan Fiona Chief Technology Officer	Officer	14 357 Value: $1.37M
Jul 01, 2026 Buy	Restricted Stock Units ("RSUs") M-Exempt	Blotner Jon Pres., Commercial & Operations	Officer	326 Value: $31.0K
Jul 01, 2026 Buy	Restricted Stock Units ("RSUs") M-Exempt	Blotner Jon Pres., Commercial & Operations	Officer	182 Value: $17.3K
Jul 01, 2026 Buy	Restricted Stock Units ("RSUs") M-Exempt	Blotner Jon Pres., Commercial & Operations	Officer	22 942 Value: $2.18M
Jul 01, 2026 Buy	Class A Common Stock M-Exempt	Blotner Jon Pres., Commercial & Operations	Officer	22 942 Value: $2.18M
Jul 01, 2026 Buy	Restricted Stock Unit ("RSU") M-Exempt	Gulliver Kate CFO And Chief Admin Officer	C-Suite Officer	392 Value: $37.3K
Jul 01, 2026 Buy	Restricted Stock Unit ("RSU") M-Exempt	Gulliver Kate CFO And Chief Admin Officer	C-Suite Officer	218 Value: $20.7K
Jul 01, 2026 Buy	Restricted Stock Units ("RSUs") M-Exempt	Gulliver Kate CFO And Chief Admin Officer	C-Suite Officer	428 Value: $40.7K
Jul 01, 2026 Buy	Restricted Stock Unit ("RSU") M-Exempt	Gulliver Kate CFO And Chief Admin Officer	C-Suite Officer	22 428 Value: $2.13M
Jul 01, 2026 Buy	Class A Common Stock M-Exempt	Gulliver Kate CFO And Chief Admin Officer	C-Suite Officer	392 Value: $37.3K
Jul 01, 2026 Buy	Class A Common Stock M-Exempt	Gulliver Kate CFO And Chief Admin Officer	C-Suite Officer	218 Value: $20.7K
Jul 01, 2026 Buy	Class A Common Stock M-Exempt	Gulliver Kate CFO And Chief Admin Officer	C-Suite Officer	428 Value: $40.7K
Jul 01, 2026 Buy	Class A Common Stock M-Exempt	Blotner Jon Pres., Commercial & Operations	Officer	326 Value: $31.0K
Jul 01, 2026 Sell	Class A Common Stock F-InKind	Blotner Jon Pres., Commercial & Operations	Officer	11 339 Value: $1.08M
Jul 01, 2026 Buy	Class A Common Stock M-Exempt	Blotner Jon Pres., Commercial & Operations	Officer	182 Value: $17.3K
Jul 01, 2026 Buy	Restricted Stock Unit ("RSU") M-Exempt	Tan Fiona Chief Technology Officer	Officer	1 198 Value: $114.0K
Jul 01, 2026 Buy	Class A Common Stock M-Exempt	Gulliver Kate CFO And Chief Admin Officer	C-Suite Officer	22 428 Value: $2.13M
Jul 01, 2026 Sell	Class A Common Stock F-InKind	Gulliver Kate CFO And Chief Admin Officer	C-Suite Officer	11 347 Value: $1.08M
Jul 01, 2026 Buy	Restricted Stock Unit ("RSU") M-Exempt	Tan Fiona Chief Technology Officer	Officer	27 073 Value: $2.58M
Jul 01, 2026 Buy	Class A Common Stock M-Exempt	Tan Fiona Chief Technology Officer	Officer	27 073 Value: $2.58M
May 01, 2026 Buy	Restricted Stock Unit ("RSUs") A-Award	Tan Fiona Chief Technology Officer	Officer	108 292 Value: $7.09M
May 01, 2026 Buy	Restricted Stock Unit ("RSU") A-Award	Blotner Jon Pres., Commercial & Operations	Officer	91 768 Value: $6.01M
May 01, 2026 Buy	Restricted Stock Unit ("RSU") A-Award	Gulliver Kate CFO And Chief Admin Officer	C-Suite Officer	89 714 Value: $5.87M

About Insider Power

Insider Power is a proprietary algorithm developed by StockInvest.us to evaluate the significance of insider transactions. The calculation considers the size, type, and timing of transactions, as well as the insider’s role within the company.

It is important to note that, in general, there is little to no correlation between insider transactions and short-term stock price movements. In one of our studies, only 0.22%^* of stocks with insider activity showed a measurable correlation — and even then, it was unclear whether the effect was caused by insider actions or simply by the stock’s broader trend.

While our algorithms are designed to highlight potentially meaningful signals, these cannot be regarded as statistically significant on their own. Insider trading activity should therefore be seen as informative rather than as direct trading guidance. The Insider Power metric was created to present this information in a clearer and more accessible way, helping investors better understand the possible context of insider activity.

* October 6th, 2025 - Tested on 5562 stocks

ABOUT WAYFAIR INC

Wayfair Inc. engages in the e-commerce business in the United States and internationally. The company provides approximately thirty-three million products for the home sector under various brands. It offers online selections of furniture, décor, housewares, and home improvement products through its sites, including Wayfair, Joss & Main, AllModern, Birch Lane, and Perigold brands. The company was founded in 2002 and is headquartered in Boston, Ma...

Read Full Profile Here