Zumiez Stock Insider Power

Based on the 100 latest insides trades, we have calculated the insider power to be negative at -24.35. In total, the insiders bought 783.53K and sold 250.29K ZUMZ shares in the last 100 trades. The insider score can be negative despite buy/sell ratio being positive. The score focuses on the quality of the trades.

Insider Power

(Last 100 transactions)
-24.35
Buy 783.53K shares
Sell 250.29K shares
60% Buy Activity
Weak Negative Correlation
Buy Signal Low Confidence
Mar 17, 2026

Analysis Breakdown:

  • Signal is highly questionable due to a strongly contradictory negative Insider Power Score of -24.35.
  • Confidence increased due to high data reliability score of 100.

Historical Insider Trades

Date Type Person Role Amount
Dec 22, 2025
Sell
Common Stock
S-Sale
Ellis Adam Christopher
President International
CEO / President 7 319
Value: $207.9K
Dec 19, 2025
Sell
Common Stock
S-Sale
Smith Travis
Director
Director 9 175
Value: $260.2K
Dec 16, 2025
Sell
Common Stock
G-Gift
Campion Thomas D
Chairman Of Board Of Directors
CEO / President 100 000
Value: $0
Dec 15, 2025
Buy
Stock Option (Right to Buy)
M-Exempt
Visser Chris K.
Chief Legal Officer & Sec.
Officer 8 159
Value: $151.8K
Dec 15, 2025
Buy
Stock Option (Right to Buy)
M-Exempt
Visser Chris K.
Chief Legal Officer & Sec.
Officer 1 884
Value: $46.2K
Dec 15, 2025
Buy
Common Stock
M-Exempt
Visser Chris K.
Chief Legal Officer & Sec.
Officer 8 159
Value: $151.8K
Dec 15, 2025
Buy
Common Stock
M-Exempt
Visser Chris K.
Chief Legal Officer & Sec.
Officer 1 884
Value: $46.2K
Dec 15, 2025
Sell
Common Stock
S-Sale
Visser Chris K.
Chief Legal Officer & Sec.
Officer 8 159
Value: $239.8K
Dec 15, 2025
Sell
Common Stock
S-Sale
Visser Chris K.
Chief Legal Officer & Sec.
Officer 1 884
Value: $54.9K
Dec 11, 2025
Sell
Common Stock
S-Sale
Harkless Guy Matthew
Director
Director 2 500
Value: $73.0K
Dec 09, 2025
Buy
Common Stock
M-Exempt
Visser Chris K.
Chief Legal Officer & Sec.
Officer 727
Value: $17.8K
Dec 09, 2025
Sell
Common Stock
S-Sale
Visser Chris K.
Chief Legal Officer & Sec.
Officer 727
Value: $22.0K
Dec 09, 2025
Buy
Stock Option (Right to Buy)
M-Exempt
Visser Chris K.
Chief Legal Officer & Sec.
Officer 727
Value: $17.8K
Dec 09, 2025
Sell
Common Stock
S-Sale
Smith Travis
Director
Director 9 349
Value: $281.4K
Dec 09, 2025
Sell
Common Stock
G-Gift
Campion Thomas D
Chairman Of Board Of Directors
CEO / President 25 333
Value: $0
Dec 08, 2025
Sell
Common Stock
S-Sale
Bauza Carmen
Director
Director 7 000
Value: $207.8K
Sep 17, 2025
Sell
Common Stock
S-Sale
Visser Chris K.
Chief Legal Officer & Sec.
Officer 4 512
Value: $90.7K
Sep 17, 2025
Sell
Common Stock
S-Sale
Visser Chris K.
Chief Legal Officer & Sec.
Officer 1 106
Value: $22.2K
Sep 17, 2025
Sell
Common Stock
S-Sale
Visser Chris K.
Chief Legal Officer & Sec.
Officer 1 106
Value: $22.2K
Sep 17, 2025
Sell
Common Stock
S-Sale
Visser Chris K.
Chief Legal Officer & Sec.
Officer 4 512
Value: $90.7K
Sep 08, 2025
Sell
Common Stock
S-Sale
Valletta Liliana Gil
Director
Director 3 655
Value: $77.9K
Sep 08, 2025
Sell
Common Stock
S-Sale
Valletta Liliana Gil
Director
Director 3 655
Value: $77.9K
Jun 26, 2025
Sell
Common Stock
S-Sale
Valletta Liliana Gil
Director
Director 6 600
Value: $84.6K
Jun 26, 2025
Sell
Common Stock
S-Sale
Valletta Liliana Gil
Director
Director 6 600
Value: $84.6K
Jun 04, 2025
Buy
Common Stock
A-Award
Smith Travis
Director
Director 7 154
Value: $90.0K

About Insider Power

Insider Power is a proprietary algorithm developed by StockInvest.us to evaluate the significance of insider transactions. The calculation considers the size, type, and timing of transactions, as well as the insider’s role within the company.

It is important to note that, in general, there is little to no correlation between insider transactions and short-term stock price movements. In one of our studies, only 0.22%* of stocks with insider activity showed a measurable correlation — and even then, it was unclear whether the effect was caused by insider actions or simply by the stock’s broader trend.

While our algorithms are designed to highlight potentially meaningful signals, these cannot be regarded as statistically significant on their own. Insider trading activity should therefore be seen as informative rather than as direct trading guidance. The Insider Power metric was created to present this information in a clearer and more accessible way, helping investors better understand the possible context of insider activity.

* October 6th, 2025 - Tested on 5562 stocks

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ABOUT ZUMIEZ INC.
Zumiez
Zumiez Inc., together with its subsidiaries, operates as a specialty retailer of apparel, footwear, accessories, and hardgoods for young men and women. Its hardgoods include skateboards, snowboards, bindings, components, and other equipment. As of February 26, 2022, the company operated 738 stores, including 602 stores in the United States, 52 stores in Canada, 67 stores in Europe, and 17 stores in Australia under the names of Zumiez, Blue Tomato...
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