Clorox Company (the) Stock Forecast

Buy or Hold candidate since Aug 03, 2026 Gain 9.61%

The Clorox Company (The) stock price gained 2.43% on the last trading day (Monday, 10th Aug 2026), rising from $105.15 to $107.70. During the last trading day the stock fluctuated 2.98% from a day low at $104.84 to a day high of $107.96. The price has been going up and down for this period, and there has been a 10.56% gain for the last 2 weeks. Volume has increased on the last day along with the price, which is a positive technical sign, and, in total, 958 thousand more shares were traded than the day before. In total, 3 million shares were bought and sold for approximately $323.37 million.

The stock has broken the wide and weak rising the short-term trend up and an even stronger rate of rising is indicated. For any reaction back there will now be support on the roof on the current trend broken at $105.62, a level that may pose a second chance to hit a runner. According to fan-theory $115.65 will be the next possible trend-top level and thereby pose a resistance level that may not be broken at the first attempt.

CLX Signals & Forecast

The Clorox Company (The) stock holds buy signals from both short and long-term Moving Averages giving a positive forecast for the stock. Also, there is a general buy signal from the relation between the two signals where the short-term average is above the long-term average. On corrections down, there will be some support from the lines at $103.25 and $97.47. A breakdown below any of these levels will issue sell signals. A buy signal was issued from a pivot bottom point on Monday, June 22, 2026, and so far it has risen 18.87%. Further rise is indicated until a new top pivot has been found. Furthermore, there is a buy signal from the 3 month Moving Average Convergence Divergence (MACD). Volume is rising along with the price. This is considered to be a good technical signal.

Support, Risk & Stop-loss for Clorox Company (The) stock

Clorox Company (The) finds support from accumulated volume at $104.67 and this level may hold a buying opportunity as an upwards reaction can be expected when the support is being tested.

This stock has average movements during the day and with good trading volume, the risk is considered to be medium. During the last day, the stock moved $3.12 between high and low, or 2.98%. For the last week, the stock has had daily average volatility of 3.55%.

Our recommended stop-loss: $103.87 (-3.56%) (This stock has medium daily movements and this gives medium risk. There is a buy signal from a pivot bottom found 34 days ago.)

Trading Expectations (CLX) For The Upcoming Trading Day Of Tuesday 11th

For the upcoming trading day on Tuesday, 11th we expect Clorox Company (The) to open at $106.83, and during the day (based on 14 day Average True Range), to move between $106.09 and $109.31, which gives a possible trading interval of +/-$3.21 (+/-3.03%) up or down from last closing price. If Clorox Company (The) takes out the full calculated possible swing range there will be an estimated 3.03% move between the lowest and the highest trading price during the day.

With no resistance above and support from accumulated volume @ $104.67, some $3.03 (2.81%) from the current price of $107.70, our system finds the risk reward attractive.

Dividend Warning For CLX

Dividend warning for CLX: Ex-dividend date is approaching in 0 days on Wednesday 12th August, 2026. The dividend to be paid is $1.25, which is a moderate dividend (1.16%). The stock is expected to open approximately 1.16% lower on the ex-dividend date.

Is Clorox Company (The) stock A Buy?

Clorox Company (The) holds several positive signals, but we still don't find these to be enough for a buy candidate. At the current level, it should be considered as a hold candidate (hold or accumulate) in this position whilst awaiting further development. Due to some small weaknesses in the technical picture we have downgraded our analysis conclusion for this stock since the last evaluation from a Buy to a Hold candidate.

Current score: 0.000 Hold/Accumulate Downgraded

Zero in score indicates that our system is expecting high volatility and risk for the following trading day. Given the latest developments, we cannot determine the next direction as it may go both ways.

Predicted Fair Opening Price

Predicted fair opening price on August 11, 2026 - $106.83 ( 0.80%).

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