Clorox Company (the) Stock Forecast

Buy candidate since Jul 15, 2026

The Clorox Company (The) stock price gained 2.32% on the last trading day (Wednesday, 15th Jul 2026), rising from $94.75 to $96.95. During the last trading day the stock fluctuated 5.07% from a day low at $93.40 to a day high of $98.14. The price has been going up and down for this period, and there has been a 1.58% gain for the last 2 weeks. Volume has increased on the last day along with the price, which is a positive technical sign, and, in total, 440 thousand more shares were traded than the day before. In total, 4 million shares were bought and sold for approximately $353.16 million.

The stockis at the upper part of a wide and horizontal trend and normally this may pose a good selling opportunity but a break-up through the top trend line at $99.45 will give a strong buy signal and a trend shift could be expected. Given the current horizontal trend, you can expect Clorox Company (The) stock with a 90% probability to be traded between $86.70 and $99.80 at the end of this 3-month period. A break of a horizontal trend is often followed by a large increase in the volume, and stocks seldom manage to go directly from the bottom of a trend up to the top. Stocks turning up in the middle of a horizontal trend are therefore considered to be potential runners.

CLX Signals & Forecast

The Clorox Company (The) stock holds buy signals from both short and long-term Moving Averages giving a positive forecast for the stock. Also, there is a general buy signal from the relation between the two signals where the short-term average is above the long-term average. On corrections down, there will be some support from the lines at $95.39 and $95.01. A breakdown below any of these levels will issue sell signals. Volume is rising along with the price. This is considered to be a good technical signal. Some negative signals were issued as well, and these may have some influence on the near short-term development. A sell signal was issued from a pivot top point on Wednesday, June 10, 2026, and so far it has fallen -2.39%. Further fall is indicated until a new bottom pivot has been found. Furthermore, there is currently a sell signal from the 3 month Moving Average Convergence Divergence (MACD).

Support, Risk & Stop-loss for Clorox Company (The) stock

On the downside, the stock finds support just below today's level from accumulated volume at $89.63 and $87.11. There is a natural risk involved when a stock is testing a support level, since if this is broken, the stock then may fall to the next support level. In this case, Clorox Company (The) finds support just below today's level at $89.63. If this is broken, then the next support from accumulated volume will be at $87.11 and $86.48.

This stock is usually traded at a good volume, and with minor daily changes, the risk is considered to be low. During the last day, the stock moved $4.74 (5.07%) between high and low. For the last week, the stock has had daily average volatility of 3.52%.

Our recommended stop-loss: $93.01 (-4.06%) (This stock has low daily movements and this gives low risk. There is a sell signal from a pivot top found 23 days ago.)

Trading Expectations (CLX) For The Upcoming Trading Day Of Thursday 16th

For the upcoming trading day on Thursday, 16th we expect Clorox Company (The) to open at $96.16, and during the day (based on 14 day Average True Range), to move between $95.40 and $98.50, which gives a possible trading interval of +/-$3.10 (+/-3.25%) up or down from last closing price. If Clorox Company (The) takes out the full calculated possible swing range there will be an estimated 3.25% move between the lowest and the highest trading price during the day.

Since the stock is closer to the resistance from accumulated volume at $98.48 (1.58%) than the support at $89.63 (7.55%), our systems don't find the trading risk/reward intra-day attractive and any bets should be held until the stock is closer to the support level.

Is Clorox Company (The) stock A Buy?

Several short-term signals are positive and we conclude that the current level may hold a buying opportunity, as there is a fair chance for Clorox Company (The) stock to perform well in the short-term period. We have upgraded our analysis conclusion for this stock since the last evaluation from a Sell to a Buy candidate.

Current score: 1.096 Buy Candidate Upgraded

Predicted Fair Opening Price

Predicted fair opening price on July 16, 2026 - $96.16 ( 0.81%).

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