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Weaker technical forecast for Coty Inc as stock downgraded to Hold/Accumulate
(Updated on Jul 20, 2026)

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Buy or Hold candidate since Jun 30, 2026 Gain 25.00%

The Coty Inc stock price gained 3.45% on the last trading day (Monday, 20th Jul 2026), rising from $2.61 to $2.70. It has now gained 5 days in a row. It will be exciting to see whether it manages to continue gaining or take a minor break for the next few days. During the last trading day the stock fluctuated 6.98% from a day low at $2.58 to a day high of $2.76. The price has risen in 6 of the last 10 days and is up by 20% over the past 2 weeks. Volume fell on the last day by -800 thousand shares and in total, 11 million shares were bought and sold for approximately $29.52 million. You should take into consideration that falling volume on higher prices causes divergence and may be an early warning about possible changes over the next couple of days.

The stockhas broken the very wide and falling short-term trend up. Firstly a slower falling rate is indicated, but this may very well be an early signal of a trend shift. On the reaction, there will be support on the roof of the current trend broken, which is $2.51, a level that may pose a second chance to hit a runner. According to fan-theory $3.26 will be the next possible trend-top level and thereby pose a resistance level that may not be broken at the first attempt.

COTY Signals & Forecast

The Coty Inc stock holds buy signals from both short and long-term Moving Averages giving a positive forecast for the stock. Also, there is a general buy signal from the relation between the two signals where the short-term average is above the long-term average. On corrections down, there will be some support from the lines at $2.41 and $2.11. A breakdown below any of these levels will issue sell signals. A buy signal was issued from a pivot bottom point on Thursday, June 04, 2026, and so far it has risen 45.95%. Further rise is indicated until a new top pivot has been found. Furthermore, there is a buy signal from the 3 month Moving Average Convergence Divergence (MACD). Volume fell during the last trading day despite gaining prices. This causes a divergence between volume and price and it may be an early warning. The stock should be watched closely.

Support, Risk & Stop-loss for Coty Inc stock

On the downside, the stock finds support just below today's level from accumulated volume at $2.16 and $2.13. There is a natural risk involved when a stock is testing a support level, since if this is broken, the stock then may fall to the next support level. In this case, Coty Inc finds support just below today's level at $2.16. If this is broken, then the next support from accumulated volume will be at $2.13 and $2.03.

This stock may move much during the day (volatility) and with a large prediction interval from the Bollinger Band this stock is considered to be "high risk". During the last day, the stock moved $0.180 between high and low, or 6.98%. For the last week, the stock has had daily average volatility of 6.71%.

The Coty Inc stock is extremely overbought on RSI14 (84). Normally this may pose a good selling opportunity but since the stock has broken the trend up, the chance for a major correction due to high RSI is very small as the stock will find support at the trend broken.

Our recommended stop-loss: $2.62 (-2.82%) (This stock has high daily movements and this gives high risk. The RSI14 is 84 and this increases the risk substantially. There is a buy signal from a pivot bottom found 30 days ago.)

Trading Expectations (COTY) For The Upcoming Trading Day Of Tuesday 21st

For the upcoming trading day on Tuesday, 21st we expect Coty Inc to open at $2.68, and during the day (based on 14 day Average True Range), to move between $2.63 and $2.77, which gives a possible trading interval of +/-$0.140 (+/-5.32%) up or down from last closing price. If Coty Inc takes out the full calculated possible swing range there will be an estimated 5.32% move between the lowest and the highest trading price during the day.

With no resistance above and support from accumulated volume @ $2.16, some $0.540 (20.00%) from the current price of $2.70, our system finds the risk reward attractive.

Is Coty Inc stock A Buy?

Coty Inc holds several positive signals, but we still don't find these to be enough for a buy candidate. At the current level, it should be considered as a hold candidate (hold or accumulate) in this position whilst awaiting further development. Due to some small weaknesses in the technical picture we have downgraded our analysis conclusion for this stock since the last evaluation from a Strong Buy to a Hold candidate.

Current score: 0.000 Hold/Accumulate Downgraded

Zero in score indicates that our system is expecting high volatility and risk for the following trading day. Given the latest developments, we cannot determine the next direction as it may go both ways.

Predicted Fair Opening Price

Predicted fair opening price on July 21, 2026 - $2.68 ( 0.741%).

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COTY Performance

Trading levels for COTY

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Fibonacci Support & Resistance Levels

Level Price
R3 2.86 5.93%
R2 2.79 3.38%
R1 2.75 1.81%
Price 2.70
S1 2.61 -3.29%
S2 2.57 -4.86%
S3 2.50 -7.41%

Accumulated Volume Support & Resistance Levels

Level Price
R3 0 -
R2 0 -
R1 0 -
Price 2.70
S1 2.16 -20.00%
S2 2.13 -21.11%
S3 2.03 -24.81%

COTY Dividend Payout History


# Declaration Date Ex-Date Pay Date Amount Yield
1 Feb 05, 2020 Feb 14, 2020 Mar 27, 2020 $0.125 1.98%
2 Nov 06, 2019 Nov 15, 2019 Dec 27, 2019 $0.125 1.14%
3 Aug 28, 2019 Sep 06, 2019 Sep 30, 2019 $0.125 1.19%
4 May 08, 2019 Jun 05, 2019 Jun 28, 2019 $0.125 0.93%
5 Feb 08, 2019 Feb 27, 2019 Mar 15, 2019 $0.125 1.15%

FAQ

What is the symbol for Coty Inc Stock and on which exchange is it traded?
The symbol for Coty Inc is COTY and it is traded on the NYSE (New York Stock Exchange).

Should I buy or sell Coty Inc Stock?
Coty Inc holds several positive signals, but we still don't find these to be enough for a buy candidate. At the current level, it should be considered as a hold candidate (hold or accumulate) in this position whilst awaiting further development. Due to some small weaknesses in the technical picture we have downgraded our analysis conclusion for this stock since the last evaluation from a Strong Buy to a Hold candidate.

How to buy Coty Inc Stock?
Coty Inc Stock can be purchased through just about any brokerage firm, including online brokerage services.
Click here for our free guide on how to buy Coty Inc Stock.

What's the current price of Coty Inc Stock?
As of the end of day on the Jul 20, 2026, the price of an Coty Inc (COTY) share was $2.70.

What is the 52-week high and low for Coty Inc Stock?
The 52-week high for Coty Inc Stock is $5.18 and the 52-week low is $1.82.

What is the market capitalization of Coty Inc Stock?
As of the Jul 20, 2026, the market capitalization of Coty Inc is 2.377B.

When is the next earnings date for Coty Inc?
The upcoming earnings date for Coty Inc is Aug 19, 2026.
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ABOUT COTY INC
Coty
Coty Inc., together with its subsidiaries, engages in the manufacture, marketing, distribution, and sale of beauty products worldwide. The company provides prestige fragrances, skin care, and color cosmetics products through prestige retailers, including perfumeries, department stores, e-retailers, direct-to-consumer websites, and duty-free shops under the Alexander McQueen, Burberry, Bottega Veneta, Calvin Klein, Cavalli, Chloe, Davidoff, Escada...
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