Kroger Stock Forecast

Sell candidate since Jun 17, 2026 Loss -9.03%

The Kroger stock price gained 1.28% on the last trading day (Wednesday, 1st Jul 2026), rising from $55.53 to $56.24. During the last trading day the stock fluctuated 3.86% from a day low at $54.15 to a day high of $56.24. The price has fallen in 7 of the last 10 days and is down by -12.3% for this period. Volume has increased on the last day along with the price, which is a positive technical sign, and, in total, 1 million more shares were traded than the day before. In total, 8 million shares were bought and sold for approximately $477.75 million.

The stock lies in the lower of a wide and falling trend in the short term, and this may normally pose a very good buying opportunity. If the lower trend floor at $55.32 is broken, it will firstly indicate a stronger fall rate. Given the current short-term trend, the stock is expected to fall -16.51% during the next 3 months and, with a 90% probability hold a price between $46.19 and $53.88 at the end of this 3-month period. Do note, that if the stock price manages to stay at current levels or higher, our prediction target will start to change positively over the next few days as the conditions for the current predictions will be broken.

KR Signals & Forecast

A buy signal was issued from a pivot bottom point on Tuesday, June 30, 2026, and so far it has risen 1.28%. Further rise is indicated until a new top pivot has been found. Volume is rising along with the price. This is considered to be a good technical signal. Some negative signals were issued as well, and these may have some influence on the near short-term development. The Kroger stock holds sell signals from both short and long-term Moving Averages giving a more negative forecast for the stock. Also, there is a general sell signal from the relation between the two signals where the long-term average is above the short-term average. On corrections up, there will be some resistance from the lines at $56.96 and $62.60. A break-up above any of these levels will issue buy signals. Furthermore, there is currently a sell signal from the 3 month Moving Average Convergence Divergence (MACD).

Support, Risk & Stop-loss for Kroger stock

Kroger finds support from accumulated volume at $55.91 and this level may hold a buying opportunity as an upwards reaction can be expected when the support is being tested.

This stock has average movements during the day and with good trading volume, the risk is considered to be medium. During the last day, the stock moved $2.09 between high and low, or 3.86%. For the last week, the stock has had daily average volatility of 3.05%.

Our recommended stop-loss: We hold a negative evaluation for this stock. No stop-loss is set.

Trading Expectations (KR) For The Upcoming Trading Day Of Thursday 2nd

For the upcoming trading day on Thursday, 2nd we expect Kroger Company (The) to open at $55.54, and during the day (based on 14 day Average True Range), to move between $55.30 and $57.18, which gives a possible trading interval of +/-$1.88 (+/-3.41%) up or down from last closing price. If Kroger Company (The) takes out the full calculated possible swing range there will be an estimated 3.41% move between the lowest and the highest trading price during the day.

Since the stock is closer to the support from accumulated volume at $55.91 (0.59%) than the resistance at $56.61 (0.66%), our systems sees the trading risk/reward intra-day as attractive and believe profit can be made before the stock reaches first resistance..

Dividend Warning For KR

Dividend coming up for KR: Ex-dividend date (Friday 14th August, 2026) is 42 days away. The dividend is $0.390.

Is Kroger Company (The) stock A Buy?

Kroger holds several negative signals and is within a wide and falling trend, so we believe it will still perform weakly in the next couple of days or weeks. We therefore hold a negative evaluation of this stock. We have upgraded our analysis conclusion for this stock since the last evaluation from a Strong Sell to a Sell candidate.

Current score: -2.066 Sell Candidate Upgraded

Predicted Fair Opening Price

Predicted fair opening price on July 2, 2026 - $55.54 ( 1.24%).

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