Should you buy KR stock?

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Based on market data through , StockInvest.us rates Kroger (KR) as Hold/Accumulate with a technical score of -0.52 on its -10 to +10 scale. This is an upgrade from Sell in the previous daily evaluation.

  • Hold signal since
  • Price since signal Flat 0.00%
  • 3-month trend forecast Down 14.85%
  • Hold/Accumulate -0.52
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Stronger technical forecast for Kroger stock price after Monday trading
(Market data through Aug 10, 2026)

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Hold candidate since Aug 10, 2026

The Kroger stock price fell by -0.441% on the last day (Monday, 10th Aug 2026) from $56.73 to $56.48. During the last trading day the stock fluctuated 1.42% from a day low at $56.24 to a day high of $57.04. The price has fallen in 6 of the last 10 days and is down by -2.59% for this period. Volume fell on the last day along with the stock, which is actually a good sign as volume should follow the stock. On the last day, the trading volume fell by -3 million shares and in total, 4 million shares were bought and sold for approximately $253.85 million.

The stock lies in the middle of a wide and falling trend in the short term and further fall within the trend is signaled. Given the current short-term trend, the stock is expected to fall -14.85% during the next 3 months and, with a 90% probability hold a price between $43.19 and $51.93 at the end of this 3-month period. Do note, that if the stock price manages to stay at current levels or higher, our prediction target will start to change positively over the next few days as the conditions for the current predictions will be broken.

KR Signals & Forecast

A buy signal was issued from a pivot bottom point on Tuesday, June 30, 2026, and so far it has risen 1.71%. Further rise is indicated until a new top pivot has been found. Some negative signals were issued as well, and these may have some influence on the near short-term development. The Kroger stock holds sell signals from both short and long-term Moving Averages giving a more negative forecast for the stock. Also, there is a general sell signal from the relation between the two signals where the long-term average is above the short-term average. On corrections up, there will be some resistance from the lines at $57.28 and $57.81. A break-up above any of these levels will issue buy signals. Furthermore, there is currently a sell signal from the 3 month Moving Average Convergence Divergence (MACD). Volume fell together with the price during the last trading day and this reduces the overall risk as volume should follow the price movements.

Support, Risk & Stop-loss for Kroger stock

Kroger finds support from accumulated volume at $56.24 and this level may hold a buying opportunity as an upwards reaction can be expected when the support is being tested.

In general the stock tends to have very controlled movements and with good liquidity the risk is considered very low in this stock. During the last day, the stock moved $0.800 between high and low, or 1.42%. For the last week the stock has had daily average volatility of 2.17%.

Our recommended stop-loss: $53.18 (-5.85%) (This stock has very low daily movements and this gives very low risk. There is a buy signal from a pivot bottom found 28 days ago.)

Trading Expectations (KR) For The Upcoming Trading Day Of Tuesday 11th

For the upcoming trading day on Tuesday, 11th we expect Kroger Company (The) to open at $56.59, and during the day (based on 14 day Average True Range), to move between $55.67 and $57.29, which gives a possible trading interval of +/-$1.62 (+/-2.91%) up or down from last closing price. If Kroger Company (The) takes out the full calculated possible swing range there will be an estimated 2.91% move between the lowest and the highest trading price during the day.

Since the stock is closer to the resistance from accumulated volume at $56.61 (0.23%) than the support at $56.24 (0.42%), our systems don't find the trading risk/reward intra-day attractive and any bets should be held until the stock is closer to the support level.

Dividend Warning For KR

Dividend warning for KR: Ex-dividend date is approaching in 2 days on Friday 14th August, 2026. The dividend to be paid is $0.390, which is a small dividend (0.691%). The stock is expected to open approximately 0.691% lower on the ex-dividend date.

Is Kroger Company (The) stock A Buy?

Kroger holds several negative signals and this should be a sell candidate, but due to the general chance for a turnaround situation it should be considered as a hold candidate (hold or accumulate) in this position whilst awaiting further development. We have upgraded our analysis conclusion for this stock since the last evaluation from a Sell to a Hold candidate.

Current score: -0.523 Hold/Accumulate Upgraded

Predicted Fair Opening Price

Predicted fair opening price on August 11, 2026 - $56.59 ( 0.189%).

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KR Performance

Trading levels for KR

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Fibonacci Support & Resistance Levels

Level Price
R3 57.39 1.61%
R2 57.08 1.06%
R1 56.89 0.730%
Price 56.48
S1 56.28 -0.352%
S2 56.09 -0.686%
S3 55.79 -1.23%

Accumulated Volume Support & Resistance Levels

Level Price
R3 61.82 9.45%
R2 57.05 1.01%
R1 56.61 0.230%
Price 56.48
S1 56.24 -0.425%
S2 55.91 -1.01%
S3 55.76 -1.27%

KR Dividend Payout History


# Declaration Date Ex-Date Pay Date Amount Yield
1 Jun 25, 2026 Aug 14, 2026 Sep 01, 2026 $0.390 0.676%
2 Mar 12, 2026 May 15, 2026 Jun 01, 2026 $0.350 0.470%
3 Feb 13, 2026 Feb 13, 2026 Mar 01, 2026 $0.350 0.555%
4 Nov 14, 2025 Nov 14, 2025 Dec 01, 2025 $0.350 0.534%
5 Jun 26, 2025 Aug 15, 2025 Sep 01, 2025 $0.350 0.502%

FAQ

What is the symbol for Kroger Stock and on which exchange is it traded?
The symbol for Kroger is KR and it is traded on the NYSE (New York Stock Exchange).

Should I buy or sell Kroger Stock?
Based on market data through Aug 10, 2026, StockInvest.us rates Kroger (KR) as Hold/Accumulate with a technical score of -0.52 on its -10 to +10 scale. This is an upgrade from Sell in the previous daily evaluation. Since the Hold signal began on Aug 10, 2026, the price has remained flat. The current 3-month trend forecast projects a fall of 14.85%.

How to buy Kroger Stock?
Kroger Stock can be purchased through just about any brokerage firm, including online brokerage services.
Click here for our free guide on how to buy Kroger Stock.

What's the current price of Kroger Stock?
As of the end of day on the Aug 10, 2026, the price of an Kroger (KR) share was $56.48.

What is the 52-week high and low for Kroger Stock?
The 52-week high for Kroger Stock is $76.57 and the 52-week low is $54.15.

What is the market capitalization of Kroger Stock?
As of the Aug 10, 2026, the market capitalization of Kroger is 34.602B.

When is the next earnings date for Kroger?
The upcoming earnings date for Kroger is Sep 10, 2026.
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ABOUT KROGER COMPANY (THE)
Kroger
The Kroger Co. operates as a retailer in the United States. The company operates combination food and drug stores, multi-department stores, marketplace stores, and price impact warehouses. Its combination food and drug stores offer natural food and organic sections, pharmacies, general merchandise, pet centers, fresh seafood, and organic produce; and multi-department stores provide apparel, home fashion and furnishings, outdoor living, electronic...
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