Kohl's Stock Forecast

Buy or Hold candidate since Jul 16, 2026 Loss -1.26%

The Kohl's Corporation stock price fell by -1.26% on the last day (Friday, 17th Jul 2026) from $17.52 to $17.30. During the last trading day the stock fluctuated 5.16% from a day low at $17.14 to a day high of $18.02. The price has fallen in 6 of the last 10 days and is down by -4.89% for this period. Volume fell on the last day along with the stock, which is actually a good sign as volume should follow the stock. On the last day, the trading volume fell by -836 thousand shares and in total, 3 million shares were bought and sold for approximately $45.12 million.

The stock lies in the middle of a very wide and strong rising trend in the short term and a further rise within the trend is signaled. Given the current short-term trend, the stock is expected to rise 29.49% during the next 3 months and, with a 90% probability hold a price between $19.20 and $26.27 at the end of this 3-month period.

KSS Signals & Forecast

The Kohl's Corporation stock holds buy signals from both short and long-term Moving Averages giving a positive forecast for the stock, but the stock has a general sell signal from the relation between the two signals where the long-term average is above the short-term average. On corrections down, there will be some support from the lines at $16.86 and $16.91. A breakdown below any of these levels will issue sell signals. A buy signal was issued from a pivot bottom point on Wednesday, July 08, 2026, and so far it has risen 8.91%. Further rise is indicated until a new top pivot has been found. Some negative signals were issued as well, and these may have some influence on the near short-term development. Furthermore, there is currently a sell signal from the 3 month Moving Average Convergence Divergence (MACD). Volume fell together with the price during the last trading day and this reduces the overall risk as volume should follow the price movements.

Support, Risk & Stop-loss for Kohl's Corporation stock

On the downside, the stock finds support just below today's level from accumulated volume at $15.58 and $14.90. There is a natural risk involved when a stock is testing a support level, since if this is broken, the stock then may fall to the next support level. In this case, Kohl's Corporation finds support just below today's level at $15.58. If this is broken, then the next support from accumulated volume will be at $14.90 and $14.35.

This stock has average movements during the day and with good trading volume, the risk is considered to be medium. During the last day, the stock moved $0.88 between high and low, or 5.16%. For the last week, the stock has had daily average volatility of 5.91%.

Our recommended stop-loss: $16.57 (-4.24%) (This stock has medium daily movements and this gives medium risk. There is a buy signal from a pivot bottom found 7 days ago.)

Trading Expectations (KSS) For The Upcoming Trading Day Of Monday 20th

For the upcoming trading day on Monday, 20th we expect Kohl's Corporation to open at $17.49, and during the day (based on 14 day Average True Range), to move between $16.80 and $17.80, which gives a possible trading interval of +/-$1.00 (+/-5.96%) up or down from last closing price. If Kohl's Corporation takes out the full calculated possible swing range there will be an estimated 5.96% move between the lowest and the highest trading price during the day.

Since the stock is closer to the resistance from accumulated volume at $17.32 (0.12%) than the support at $15.58 (9.94%), our systems don't find the trading risk/reward intra-day attractive and any bets should be held until the stock is closer to the support level.

Is Kohl's Corporation stock A Buy?

Kohl's Corporation holds several positive signals, but we still don't find these to be enough for a buy candidate. At the current level, it should be considered as a hold candidate (hold or accumulate) in this position whilst awaiting further development. Due to some small weaknesses in the technical picture we have downgraded our analysis conclusion for this stock since the last evaluation from a Buy to a Hold candidate.

Current score: 0.159 Hold/Accumulate Downgraded

Predicted Fair Opening Price

Predicted fair opening price on July 20, 2026 - $17.49 ( 1.07%).

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