Lamar Advertising Company Stock Forecast

Buy or Hold candidate since Apr 08, 2026 Gain 17.45%

The Lamar Advertising Company stock price fell by -4.36% on the last day (Friday, 10th Jul 2026) from $162.25 to $155.18. During the last trading day the stock fluctuated 3.74% from a day low at $154.40 to a day high of $160.18. The price has risen in 8 of the last 10 days and is up by 0.53% over the past 2 weeks. Volume has increased on the last day by 355 thousand shares but on falling prices. This may be an early warning and the risk will be increased slightly over the next couple of days. In total, 714 thousand shares were bought and sold for approximately $110.82 million.

The stock lies in the lower part of a narrow and strong rising trend in the short term, and this may normally pose a very good buying opportunity. If the lower trend floor at $155.14 is broken, it will firstly indicate a slower rate of rising, but may also be an early warning for a trend shift. Given the current short-term trend, the stock is expected to rise 18.35% during the next 3 months and, with a 90% probability hold a price between $183.61 and $192.51 at the end of this 3-month period.

LAMR Signals & Forecast

The Lamar Advertising Company stock holds a sell signal from the short-term Moving Average; at the same time, however, there is a buy signal from the long-term average. Since the short-term average is above the long-term average there is a general buy signal in the stock giving a positive forecast for the stock. On further gains, the stock will meet resistance from the short-term Moving Average at approximately $158.54. On a fall, the stock will find some support from the long-term average at approximately $153.53. A break-up through the short-term average will send a buy signal, whereas a breakdown through the long-term average will send a sell signal. Furthermore, there is a buy signal from the 3 month Moving Average Convergence Divergence (MACD). Some negative signals were issued as well, and these may have some influence on the near short-term development. A sell signal was issued from a pivot top point on Thursday, July 09, 2026, and so far it has fallen -4.36%. Further fall is indicated until a new bottom pivot has been found. Volume rose on falling prices yesterday. This may be an early warning and the stock should be followed more closely.

Support, Risk & Stop-loss for Lamar Advertising Company stock

Lamar Advertising Company finds support from accumulated volume at $152.26 and this level may hold a buying opportunity as an upwards reaction can be expected when the support is being tested.

This stock is usually traded at a good volume, and with minor daily changes, the risk is considered to be low. During the last day, the stock moved $5.78 (3.74%) between high and low. For the last week, the stock has had daily average volatility of 2.09%.

Our recommended stop-loss: $148.39 (-4.38%) (This stock has low daily movements and this gives low risk. There is a sell signal from a pivot top found 1 day ago.)

Trading Expectations (LAMR) For The Upcoming Trading Day Of Monday 13th

For the upcoming trading day on Monday, 13th we expect Lamar Advertising Company to open at $156.59, and during the day (based on 14 day Average True Range), to move between $153.57 and $156.79, which gives a possible trading interval of +/-$3.21 (+/-2.09%) up or down from last closing price. If Lamar Advertising Company takes out the full calculated possible swing range there will be an estimated 2.09% move between the lowest and the highest trading price during the day.

Since the stock is closer to the resistance from accumulated volume at $156.10 (0.59%) than the support at $152.26 (1.88%), our systems don't find the trading risk/reward intra-day attractive and any bets should be held until the stock is closer to the support level.

Is Lamar Advertising Company stock A Buy?

Lamar Advertising Company holds several positive signals, but we still don't find these to be enough for a buy candidate. At the current level, it should be considered as a hold candidate (hold or accumulate) in this position whilst awaiting further development.

Current score: 0.372 Hold/Accumulate Unchanged

Predicted Fair Opening Price

Predicted fair opening price on July 13, 2026 - $156.59 ( 0.91%).

Want to trade but not sure how? Our step-by-step guide can help.
Skip the guide? Open account with our trusted broker*
*Your capital is at risk