Lamar Advertising Company Stock Forecast

Buy or Hold candidate since Apr 08, 2026 Gain 21.07%

The Lamar Advertising Company stock price fell by -0.430% on the last day (Friday, 31st Jul 2026) from $160.65 to $159.96. During the last trading day the stock fluctuated 1.62% from a day low at $158.30 to a day high of $160.87. The price has fallen in 6 of the last 10 days and is down by -1.45% for this period. Volume fell on the last day along with the stock, which is actually a good sign as volume should follow the stock. On the last day, the trading volume fell by -305 thousand shares and in total, 531 thousand shares were bought and sold for approximately $84.93 million.

The stock lies in the middle of a strong rising trend in the short term and a further rise within the trend is signaled. Given the current short-term trend, the stock is expected to rise 10.87% during the next 3 months and, with a 90% probability hold a price between $171.22 and $182.79 at the end of this 3-month period.

LAMR Signals & Forecast

The Lamar Advertising Company stock holds a sell signal from the short-term Moving Average; at the same time, however, there is a buy signal from the long-term average. Since the short-term average is above the long-term average there is a general buy signal in the stock giving a positive forecast for the stock. On further gains, the stock will meet resistance from the short-term Moving Average at approximately $160.76. On a fall, the stock will find some support from the long-term average at approximately $157.32. A break-up through the short-term average will send a buy signal, whereas a breakdown through the long-term average will send a sell signal. Some negative signals were issued as well, and these may have some influence on the near short-term development. A sell signal was issued from a pivot top point on Wednesday, July 29, 2026, and so far it has fallen -2.66%. Further fall is indicated until a new bottom pivot has been found. Furthermore, there is currently a sell signal from the 3 month Moving Average Convergence Divergence (MACD). Volume fell together with the price during the last trading day and this reduces the overall risk as volume should follow the price movements.

Support, Risk & Stop-loss for Lamar Advertising Company stock

Lamar Advertising Company finds support from accumulated volume at $157.93 and this level may hold a buying opportunity as an upwards reaction can be expected when the support is being tested.

In general the stock tends to have very controlled movements and with good liquidity the risk is considered very low in this stock. During the last day, the stock moved $2.57 between high and low, or 1.62%. For the last week the stock has had daily average volatility of 2.35%.

Our recommended stop-loss: $152.25 (-4.82%) (This stock has very low daily movements and this gives very low risk. There is a sell signal from a pivot top found 2 days ago.)

Trading Expectations (LAMR) For The Upcoming Trading Day Of Monday 3rd

For the upcoming trading day on Monday, 3rd we expect Lamar Advertising Company to open at $159.71, and during the day (based on 14 day Average True Range), to move between $158.34 and $161.58, which gives a possible trading interval of +/-$3.23 (+/-2.04%) up or down from last closing price. If Lamar Advertising Company takes out the full calculated possible swing range there will be an estimated 2.04% move between the lowest and the highest trading price during the day.

Since the stock is closer to the resistance from accumulated volume at $160.65 (0.43%) than the support at $157.93 (1.27%), our systems don't find the trading risk/reward intra-day attractive and any bets should be held until the stock is closer to the support level.

Is Lamar Advertising Company stock A Buy?

Several short-term signals, along with a general good trend, are positive and we conclude that the current level may hold a buying opportunity as there is a fair chance for Lamar Advertising Company stock to perform well in the short-term.

Current score: 2.177 Buy Candidate Unchanged

Predicted Fair Opening Price

Predicted fair opening price on August 3, 2026 - $159.71 ( 0.156%).

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