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AI Analysis of MAX
AI-Powered Market Insights
- Strong return on equity of 8,214.4%
- Low bankruptcy risk (Altman Z-Score: 3.08)
- Consistently positive technical signals over the last month
Volatile ride for MediaAlpha Inc. stock price on Thursday moving between $13.04 and $14.50
(Updated on Jul 30, 2026)
The MediaAlpha Inc. stock price fell by -1.88% on the last day (Thursday, 30th Jul 2026) from $13.80 to $13.54. During the last trading day the stock fluctuated 11.18% from a day low at $13.04 to a day high of $14.50. The price has risen in 6 of the last 10 days but is still down by -3.84% for this period. Volume has increased on the last day by 369 thousand shares but on falling prices. This may be an early warning and the risk will be increased slightly over the next couple of days. In total, 1 million shares were bought and sold for approximately $20.14 million.
The stock lies in the middle of a wide and strong rising trend in the short term and a further rise within the trend is signaled. Given the current short-term trend, the stock is expected to rise 83.77% during the next 3 months and, with a 90% probability hold a price between $23.36 and $27.89 at the end of this 3-month period.
MAX Signals & Forecast
There are mixed signals in the stock today. A sell signal was issued from a pivot top point on Monday, July 20, 2026, and so far it has fallen -5.12%. Further fall is indicated until a new bottom pivot has been found. Furthermore, there is currently a sell signal from the 3 month Moving Average Convergence Divergence (MACD). Volume rose on falling prices yesterday. This may be an early warning and the stock should be followed more closely. The MediaAlpha Inc. stock holds buy signals from both short and long-term Moving Averages giving a positive forecast for the stock. Also, there is a general buy signal from the relation between the two signals where the short-term average is above the long-term average. On corrections down, there will be some support from the lines at $13.46 and $12.42. A breakdown below any of these levels will issue sell signals.
Support, Risk & Stop-loss for MediaAlpha Inc. stock
On the downside, the stock finds support just below today's level from accumulated volume at $12.80 and $12.39. There is a natural risk involved when a stock is testing a support level, since if this is broken, the stock then may fall to the next support level. In this case, MediaAlpha Inc. finds support just below today's level at $12.80. If this is broken, then the next support from accumulated volume will be at $12.39 and $11.00.
This stock has average movements during the day and with good trading volume, the risk is considered to be medium. During the last day, the stock moved $1.46 between high and low, or 11.18%. For the last week, the stock has had daily average volatility of 4.93%.
Our recommended stop-loss: $12.98 (-4.17%) (This stock has medium daily movements and this gives medium risk. There is a sell signal from a pivot top found 8 days ago.)
Trading Expectations (MAX) For The Upcoming Trading Day Of Friday 31st
For the upcoming trading day on Friday, 31st we expect MediaAlpha Inc. to open at $13.69, and during the day (based on 14 day Average True Range), to move between $13.21 and $13.87, which gives a possible trading interval of +/-$0.670 (+/-5.07%) up or down from last closing price. If MediaAlpha Inc. takes out the full calculated possible swing range there will be an estimated 5.07% move between the lowest and the highest trading price during the day.
Since the stock is closer to the resistance from accumulated volume at $14.12 (4.28%) than the support at $12.80 (5.47%), our systems don't find the trading risk/reward intra-day attractive and any bets should be held until the stock is closer to the support level.
Earnings coming up
MediaAlpha Inc. will release earnings AMC on Wednesday, August 05, 2026.The consensus among the analysts for the expected earnings (EPS) is $0.230. We will update the financials statements for MediaAlpha Inc., that can be found here as soon as the records are public. Our systems has calculated a possible swing of +/- 5.72% in the first trading day after earnings release.
Is MediaAlpha Inc. stock A Buy?
Several short-term signals, along with a general good trend, are positive and we conclude that the current level may hold a buying opportunity as there is a fair chance for MediaAlpha Inc. stock to perform well in the short-term.
Current score:
1.426
Buy Candidate
Unchanged
Predicted Fair Opening Price
Predicted fair opening price on July 31, 2026 - $13.69 ( 1.14%).
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MAX Performance
Trading levels for MAX
Fibonacci Support & Resistance Levels
| Level | Price | |
|---|---|---|
| R3 | 15.15 | 11.91% |
| R2 | 14.60 | 7.79% |
| R1 | 14.25 | 5.25% |
| Price | 13.54 | |
| S1 | 13.14 | -2.98% |
| S2 | 12.79 | -5.52% |
| S3 | 12.24 | -9.63% |
Accumulated Volume Support & Resistance Levels
| Level | Price | |
|---|---|---|
| R3 | 14.27 | 5.39% |
| R2 | 14.19 | 4.80% |
| R1 | 14.12 | 4.28% |
| Price | 13.54 | |
| S1 | 12.80 | -5.47% |
| S2 | 12.39 | -8.49% |
| S3 | 11.00 | -18.76% |
MAX Dividend Payout History
| # | Ex-Date | Pay Date | Amount | Yield | |
|---|---|---|---|---|---|
| 1 | Oct 07, 2004 | Nov 08, 2004 | Nov 05, 2004 | $5.70 | 0% |
| 2 | Jun 02, 1997 | Jul 11, 1997 | Aug 01, 1997 | $0.0250 | 0% |
| 3 | Apr 03, 1997 | Apr 12, 1997 | May 01, 1997 | $0.0200 | 0% |
| 4 | Dec 24, 1996 | Jan 14, 1997 | Feb 03, 1997 | $0.0200 | 0% |
| 5 | Oct 01, 1996 | Oct 16, 1996 | Nov 01, 1996 | $0.0200 | 0% |
FAQ
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