NYSE:SAM

Boston Beer Company (the) Stock Forecast

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$191.87
+11.66 (+6.47%)
At Close: Jun 26, 2026
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On Friday, Boston Beer Company Inc (The) stock price gained an impressive 6.47%
(Updated on Jun 26, 2026)

Buy candidate since Jun 24, 2026 Gain 4.94%

The Boston Beer Company Inc (The) stock price gained 6.47% on the last trading day (Friday, 26th Jun 2026), rising from $180.21 to $191.87. During the last trading day the stock fluctuated 5.75% from a day low at $181.96 to a day high of $192.42. The price has risen in 7 of the last 10 days and is up by 6.82% over the past 2 weeks. Volume has increased on the last day along with the price, which is a positive technical sign, and, in total, 453 thousand more shares were traded than the day before. In total, 662 thousand shares were bought and sold for approximately $127.09 million.

Given the current short-term trend, the stock is expected to fall -32.48% during the next 3 months and, with a 90% probability hold a price between $93.68 and $129.55 at the end of this 3-month period. Do note, that if the stock price manages to stay at current levels or higher, our prediction target will start to change positively over the next few days as the conditions for the current predictions will be broken.

SAM Signals & Forecast

Mostly positive signals in the chart today. The Boston Beer Company Inc (The) stock holds buy signals from both short and long-term Moving Averages giving a positive forecast for the stock. Also, there is a general buy signal from the relation between the two signals where the short-term average is above the long-term average. On corrections down, there will be some support from the lines at $180.17 and $178.84. A breakdown below any of these levels will issue sell signals. A buy signal was issued from a pivot bottom point on Thursday, June 04, 2026, and so far it has risen 19.11%. Further rise is indicated until a new top pivot has been found. Furthermore, there is a buy signal from the 3 month Moving Average Convergence Divergence (MACD). Volume is rising along with the price. This is considered to be a good technical signal.

Support, Risk & Stop-loss for Boston Beer Company Inc (The) stock

On the downside, the stock finds support just below today's level from accumulated volume at $181.82 and $173.18. There is a natural risk involved when a stock is testing a support level, since if this is broken, the stock then may fall to the next support level. In this case, Boston Beer Company Inc (The) finds support just below today's level at $181.82. If this is broken, then the next support from accumulated volume will be at $173.18 and $167.36.

This stock has average movements during the day and with good trading volume, the risk is considered to be medium. During the last day, the stock moved $10.46 between high and low, or 5.75%. For the last week, the stock has had daily average volatility of 3.98%.

Our recommended stop-loss: $184.98 (-3.59%) (This stock has medium daily movements and this gives medium risk. There is a buy signal from a pivot bottom found 15 days ago.)

Trading Expectations (SAM) For The Upcoming Trading Day Of Monday 29th

For the upcoming trading day on Monday, 29th we expect Boston Beer Company Inc (The) to open at $188.75, and during the day (based on 14 day Average True Range), to move between $188.27 and $195.47, which gives a possible trading interval of +/-$7.20 (+/-3.82%) up or down from last closing price. If Boston Beer Company Inc (The) takes out the full calculated possible swing range there will be an estimated 3.82% move between the lowest and the highest trading price during the day.

Since the stock is closer to the support from accumulated volume at $181.82 (5.24%) than the resistance at $214.30 (11.69%), our systems sees the trading risk/reward intra-day as attractive and believe profit can be made before the stock reaches first resistance..

Is Boston Beer Company Inc (The) stock A Buy?

Several short-term signals are positive, despite the stock being in a falling trend, we conclude that the current level may hold a buying opportunity as there is a fair chance for stock to perform well in the short-term.

Current score: 4.089 Buy Candidate Unchanged

Predicted Fair Opening Price

Predicted fair opening price on June 29, 2026 - $188.75 ( 1.63%).

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SAM Performance

Trading levels for SAM

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Fibonacci Support & Resistance Levels

Level Price
R3 199.21 3.83%
R2 195.21 1.74%
R1 192.75 0.456%
Price 191.87
S1 184.75 -3.71%
S2 182.29 -5.00%
S3 178.29 -7.08%

Accumulated Volume Support & Resistance Levels

Level Price
R3 238.21 24.15%
R2 236.38 23.20%
R1 214.30 11.69%
Price 191.87
S1 181.82 -5.24%
S2 173.18 -9.74%
S3 167.36 -12.77%

FAQ

What is the symbol for Boston Beer Company Inc (The) Stock and on which exchange is it traded?
The symbol for Boston Beer Company Inc (The) is SAM and it is traded on the NYSE (New York Stock Exchange).

Should I buy or sell Boston Beer Company Inc (The) Stock?
Several short-term signals are positive, despite the stock being in a falling trend, we conclude that the current level may hold a buying opportunity as there is a fair chance for stock to perform well in the short-term.

How to buy Boston Beer Company Inc (The) Stock?
Boston Beer Company Inc (The) Stock can be purchased through just about any brokerage firm, including online brokerage services.
Click here for our free guide on how to buy Boston Beer Company Inc (The) Stock.

What's the current price of Boston Beer Company Inc (The) Stock?
As of the end of day on the Jun 26, 2026, the price of an Boston Beer Company Inc (The) (SAM) share was $191.87.

What is the 52-week high and low for Boston Beer Company Inc (The) Stock?
The 52-week high for Boston Beer Company Inc (The) Stock is $264.05 and the 52-week low is $158.68.

What is the market capitalization of Boston Beer Company Inc (The) Stock?
As of the Jun 26, 2026, the market capitalization of Boston Beer Company Inc (The) is 2.058B.

When is the next earnings date for Boston Beer Company Inc (The)?
The upcoming earnings date for Boston Beer Company Inc (The) is Jul 23, 2026.
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ABOUT BOSTON BEER COMPANY INC (THE)
Boston Beer Company (The)
The Boston Beer Company, Inc. produces and sells alcohol beverages primarily in the United States. The company's flagship beer is Samuel Adams Boston Lager. It offers various beers, hard ciders, and hard seltzers under the Samuel Adams, Twisted Tea, Truly Hard Seltzer, Angry Orchard, Dogfish Head, Angel City, Coney Island, Concrete Beach brand names. The company markets and sells its products to a network of approximately 400 wholesalers in the U...
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