NYSE:SAM

Boston Beer Company (the) Stock Forecast

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$180.99
-5.62 (-3.01%)
At Close: Aug 10, 2026

Should you buy SAM stock?

Last updated:

Based on market data through , StockInvest.us rates Boston Beer Company Inc (The) (SAM) as a Buy Candidate with a technical score of 1.96 on its -10 to +10 scale. The rating is unchanged from the previous daily evaluation.

  • Buy signal since
  • Price since signal Down 3.01%
  • 3-month trend forecast Up 2.70%
  • Buy Candidate 1.96
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Some Reasons Why To Add SAM:
  • Low bankruptcy risk (Altman Z-Score: 3.62)
  • Attractive free cash flow ratio of 9.1x
  • Lower volatility than the market (beta 0.78)
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Boston Beer Company Inc (The) stock price ended at $180.99 on Monday, after losing 3.01%
(Market data through Aug 10, 2026)

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Buy candidate since Aug 07, 2026 Loss -3.01%

The Boston Beer Company Inc (The) stock price fell by -3.01% on the last day (Monday, 10th Aug 2026) from $186.61 to $180.99. During the last trading day the stock fluctuated 3.55% from a day low at $179.32 to a day high of $185.69. The price has been going up and down for this period, and there has been a -1.42% loss for the last 2 weeks. Volume fell on the last day along with the stock, which is actually a good sign as volume should follow the stock. On the last day, the trading volume fell by -46 thousand shares and in total, 169 thousand shares were bought and sold for approximately $30.56 million.

The stock lies in the middle of a wide and weak rising trend in the short term and a further rise within the trend is signaled. Given the current short-term trend, the stock is expected to rise 2.70% during the next 3 months and, with a 90% probability hold a price between $169.23 and $199.58 at the end of this 3-month period.

SAM Signals & Forecast

The Boston Beer Company Inc (The) stock holds a sell signal from the short-term Moving Average; at the same time, however, there is a buy signal from the long-term average. Since the short-term average is above the long-term average there is a general buy signal in the stock giving a positive forecast for the stock. On further gains, the stock will meet resistance from the short-term Moving Average at approximately $184.18. On a fall, the stock will find some support from the long-term average at approximately $180.29. A break-up through the short-term average will send a buy signal, whereas a breakdown through the long-term average will send a sell signal. Furthermore, there is a buy signal from the 3 month Moving Average Convergence Divergence (MACD). Some negative signals were issued as well, and these may have some influence on the near short-term development. A sell signal was issued from a pivot top point on Wednesday, July 29, 2026, and so far it has fallen -3.25%. Further fall is indicated until a new bottom pivot has been found. Volume fell together with the price during the last trading day and this reduces the overall risk as volume should follow the price movements.

Support, Risk & Stop-loss for Boston Beer Company Inc (The) stock

Boston Beer Company Inc (The) finds support from accumulated volume at $180.15 and this level may hold a buying opportunity as an upwards reaction can be expected when the support is being tested.

This stock has average movements during the day and with good trading volume, the risk is considered to be medium. During the last day, the stock moved $6.37 between high and low, or 3.55%. For the last week, the stock has had daily average volatility of 2.93%.

Our recommended stop-loss: $172.81 (-4.52%) (This stock has medium daily movements and this gives medium risk. There is a sell signal from a pivot top found 8 days ago.)

Trading Expectations (SAM) For The Upcoming Trading Day Of Tuesday 11th

For the upcoming trading day on Tuesday, 11th we expect Boston Beer Company Inc (The) to open at $182.00, and during the day (based on 14 day Average True Range), to move between $177.49 and $184.49, which gives a possible trading interval of +/-$7.00 (+/-3.95%) up or down from last closing price. If Boston Beer Company Inc (The) takes out the full calculated possible swing range there will be an estimated 3.95% move between the lowest and the highest trading price during the day.

Since the stock is closer to the support from accumulated volume at $180.15 (0.46%) than the resistance at $182.50 (0.83%), our systems sees the trading risk/reward intra-day as attractive and believe profit can be made before the stock reaches first resistance..

Is Boston Beer Company Inc (The) stock A Buy?

Several short-term signals, along with a general good trend, are positive and we conclude that the current level may hold a buying opportunity as there is a fair chance for Boston Beer Company Inc (The) stock to perform well in the short-term.

Current score: 1.962 Buy Candidate Unchanged

Predicted Fair Opening Price

Predicted fair opening price on August 11, 2026 - $182.00 ( 0.558%).

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SAM Performance

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Fibonacci Support & Resistance Levels

Level Price
R3 188.37 4.08%
R2 185.94 2.73%
R1 184.43 1.90%
Price 180.99
S1 179.57 -0.786%
S2 178.06 -1.62%
S3 175.63 -2.96%

Accumulated Volume Support & Resistance Levels

Level Price
R3 191.87 6.01%
R2 183.60 1.44%
R1 182.50 0.83%
Price 180.99
S1 180.15 -0.464%
S2 174.51 -3.58%
S3 173.18 -4.32%

FAQ

What is the symbol for Boston Beer Company Inc (The) Stock and on which exchange is it traded?
The symbol for Boston Beer Company Inc (The) is SAM and it is traded on the NYSE (New York Stock Exchange).

Should I buy or sell Boston Beer Company Inc (The) Stock?
Based on market data through Aug 10, 2026, StockInvest.us rates Boston Beer Company Inc (The) (SAM) as a Buy Candidate with a technical score of 1.96 on its -10 to +10 scale. The rating is unchanged from the previous daily evaluation. Since the Buy signal began on Aug 07, 2026, the price has fallen 3.01%. The current 3-month trend forecast projects a rise of 2.70%.

How to buy Boston Beer Company Inc (The) Stock?
Boston Beer Company Inc (The) Stock can be purchased through just about any brokerage firm, including online brokerage services.
Click here for our free guide on how to buy Boston Beer Company Inc (The) Stock.

What's the current price of Boston Beer Company Inc (The) Stock?
As of the end of day on the Aug 10, 2026, the price of an Boston Beer Company Inc (The) (SAM) share was $180.99.

What is the 52-week high and low for Boston Beer Company Inc (The) Stock?
The 52-week high for Boston Beer Company Inc (The) Stock is $264.05 and the 52-week low is $158.68.

What is the market capitalization of Boston Beer Company Inc (The) Stock?
As of the Aug 10, 2026, the market capitalization of Boston Beer Company Inc (The) is 1.885B.

When is the next earnings date for Boston Beer Company Inc (The)?
The upcoming earnings date for Boston Beer Company Inc (The) is Oct 22, 2026.
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ABOUT BOSTON BEER COMPANY INC (THE)
Boston Beer Company (The)
The Boston Beer Company, Inc. produces and sells alcohol beverages primarily in the United States. The company's flagship beer is Samuel Adams Boston Lager. It offers various beers, hard ciders, and hard seltzers under the Samuel Adams, Twisted Tea, Truly Hard Seltzer, Angry Orchard, Dogfish Head, Angel City, Coney Island, Concrete Beach brand names. The company markets and sells its products to a network of approximately 400 wholesalers in the U...
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