Sally Beauty Holdings Stock Forecast

Buy or Hold candidate since Jun 24, 2026 Gain 2.65%

The Sally Beauty Holdings Inc stock price fell by -3.86% on the last day (Monday, 13th Jul 2026) from $15.29 to $14.70. During the last trading day the stock fluctuated 5.75% from a day low at $14.69 to a day high of $15.54. The price has been going up and down for this period, and there has been a 1.66% gain for the last 2 weeks. Volume has increased on the last day by 218 thousand shares but on falling prices. This may be an early warning and the risk will be increased slightly over the next couple of days. In total, 1 million shares were bought and sold for approximately $15.67 million.

The stockis at the upper part of a very wide and horizontal trend and normally this may pose a good selling opportunity but a break-up through the top trend line at $15.29 will give a strong buy signal and a trend shift could be expected. Given the current horizontal trend, you can expect Sally Beauty Holdings Inc stock with a 90% probability to be traded between $11.84 and $15.30 at the end of this 3-month period. A break of a horizontal trend is often followed by a large increase in the volume, and stocks seldom manage to go directly from the bottom of a trend up to the top. Stocks turning up in the middle of a horizontal trend are therefore considered to be potential runners.

SBH Signals & Forecast

The Sally Beauty Holdings Inc stock holds buy signals from both short and long-term Moving Averages giving a positive forecast for the stock. Also, there is a general buy signal from the relation between the two signals where the short-term average is above the long-term average. On corrections down, there will be some support from the lines at $14.52 and $13.51. A breakdown below any of these levels will issue sell signals. Furthermore, there is a buy signal from the 3 month Moving Average Convergence Divergence (MACD). Some negative signals were issued as well, and these may have some influence on the near short-term development. A sell signal was issued from a pivot top point on Friday, July 10, 2026, and so far it has fallen -3.86%. Further fall is indicated until a new bottom pivot has been found. Volume rose on falling prices yesterday. This may be an early warning and the stock should be followed more closely.

Support, Risk & Stop-loss for Sally Beauty Holdings Inc stock

Sally Beauty Holdings Inc finds support from accumulated volume at $14.14 and this level may hold a buying opportunity as an upwards reaction can be expected when the support is being tested.

This stock has average movements during the day and with good trading volume, the risk is considered to be medium. During the last day, the stock moved $0.85 between high and low, or 5.75%. For the last week, the stock has had daily average volatility of 3.78%.

Our recommended stop-loss: $14.11 (-4.05%) (This stock has medium daily movements and this gives medium risk. There is a sell signal from a pivot top found 1 day ago.)

Trading Expectations (SBH) For The Upcoming Trading Day Of Tuesday 14th

For the upcoming trading day on Tuesday, 14th we expect Sally Beauty Holdings Inc to open at $14.98, and during the day (based on 14 day Average True Range), to move between $14.41 and $14.99, which gives a possible trading interval of +/-$0.572 (+/-3.97%) up or down from last closing price. If Sally Beauty Holdings Inc takes out the full calculated possible swing range there will be an estimated 3.97% move between the lowest and the highest trading price during the day.

Since the stock is closer to the resistance from accumulated volume at $14.86 (1.09%) than the support at $14.14 (3.81%), our systems don't find the trading risk/reward intra-day attractive and any bets should be held until the stock is closer to the support level.

Is Sally Beauty Holdings Inc stock A Buy?

Several short-term signals are positive and we conclude that the current level may hold a buying opportunity, as there is a fair chance for Sally Beauty Holdings Inc stock to perform well in the short-term period.

Current score: 1.071 Buy Candidate Unchanged

Predicted Fair Opening Price

Predicted fair opening price on July 14, 2026 - $14.98 ( 1.87%).

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