NYSE:SBH

Sally Beauty Holdings Stock Insider Trading

Consumer Cyclical > Specialty Retail

Buy SBH

*Your capital is at risk

$13.32

+0.310 (+2.38%)

At Close: Jun 23, 2026

Sally Beauty Holdings Stock Insider Power

Based on the 100 latest insides trades, we have calculated the insider power to be positive at 40.78. In total, the insiders bought 2.32M and sold 319.88K SBH shares in the last 100 trades. The insider score can be negative despite buy/sell ratio being positive. The score focuses on the quality of the trades.

Insider Power (Last 100 transactions)	40.78
● Buy	2.32M shares
● Sell	319.88K shares
91% Buy Activity Negligible or No Correlation
Sell Signal Low Confidence Jun 08, 2026 Analysis Breakdown: Signal is highly questionable due to a strongly contradictory positive Insider Power Score of 40.78. Confidence increased due to high data reliability score of 100.

Historical Insider Trades

Date	Type	Person	Role	Amount
Jun 08, 2026 Buy	Employee Stock Option (Right to Buy) M-Exempt	Platz Marlo Michelle Cormier Former SVP & CFO	C-Suite Officer	31 024 Value: $282.0K
Jun 08, 2026 Sell	Common Stock S-Sale	Platz Marlo Michelle Cormier Former SVP & CFO	C-Suite Officer	42 771 Value: $543.2K
Jun 08, 2026 Buy	Common Stock M-Exempt	Platz Marlo Michelle Cormier Former SVP & CFO	C-Suite Officer	31 024 Value: $282.0K
Jun 08, 2026 Buy	Common Stock M-Exempt	Platz Marlo Michelle Cormier Former SVP & CFO	C-Suite Officer	11 747 Value: $138.4K
Jun 08, 2026 Buy	Employee Stock Option (Right to Buy) M-Exempt	Platz Marlo Michelle Cormier Former SVP & CFO	C-Suite Officer	11 747 Value: $138.4K
May 13, 2026 Buy	Restricted Stock Units A-Award	Lee Adrianne SVP & CFO	C-Suite Officer	98 280 Value: $1.20M
Apr 29, 2026 Buy	Common Stock J-Other	Lee Adrianne Insider	Other	0 Value: $0
Apr 21, 2026 Buy	Restricted Stock Units M-Exempt	Cox Erin Nealy Director	Director	14 532 Value: $220.3K
Apr 21, 2026 Buy	Common Stock M-Exempt	Cox Erin Nealy Director	Director	50 505 Value: $765.7K
Jan 22, 2026 Buy	Restricted Stock Units A-Award	Ferguson Diana Sue Director	Director	9 975 Value: $160.0K
Jan 22, 2026 Buy	Restricted Stock Units A-Award	Molloy Lawrence Director	Director	9 975 Value: $160.0K
Jan 22, 2026 Buy	Common Stock M-Exempt	Molloy Lawrence Director	Director	14 532 Value: $233.1K
Jan 22, 2026 Buy	Restricted Stock Units A-Award	Flur Dorlisa K Director	Director	9 975 Value: $160.0K
Jan 22, 2026 Buy	Restricted Stock Units A-Award	Rangel Max R. Director	Director	9 975 Value: $160.0K
Jan 22, 2026 Buy	Restricted Stock Units A-Award	Perelman Debra Golding Director	Director	9 975 Value: $160.0K
Jan 22, 2026 Buy	Restricted Stock Units A-Award	Cox Erin Nealy Director	Director	9 975 Value: $160.0K
Jan 22, 2026 Buy	Restricted Stock Units A-Award	Head James M Director	Director	9 975 Value: $160.0K
Jan 22, 2026 Buy	Common Stock M-Exempt	Bishop Rachel Rothe Director	Director	14 532 Value: $233.1K
Jan 22, 2026 Buy	Restricted Stock Units A-Award	Bishop Rachel Rothe Director	Director	9 975 Value: $160.0K
Jan 22, 2026 Buy	Restricted Stock Units M-Exempt	Bishop Rachel Rothe Director	Director	14 532 Value: $233.1K
Jan 22, 2026 Buy	Common Stock M-Exempt	Boyer Jeffrey N Director	Director	14 532 Value: $233.1K
Jan 22, 2026 Buy	Restricted Stock Units A-Award	Boyer Jeffrey N Director	Director	9 975 Value: $160.0K
Jan 22, 2026 Buy	Restricted Stock Units M-Exempt	Boyer Jeffrey N Director	Director	14 532 Value: $233.1K
Jan 22, 2026 Buy	Common Stock M-Exempt	Flur Dorlisa K Director	Director	14 532 Value: $233.1K
Jan 22, 2026 Buy	Restricted Stock Units M-Exempt	Flur Dorlisa K Director	Director	14 532 Value: $233.1K

About Insider Power

Insider Power is a proprietary algorithm developed by StockInvest.us to evaluate the significance of insider transactions. The calculation considers the size, type, and timing of transactions, as well as the insider’s role within the company.

It is important to note that, in general, there is little to no correlation between insider transactions and short-term stock price movements. In one of our studies, only 0.22%^* of stocks with insider activity showed a measurable correlation — and even then, it was unclear whether the effect was caused by insider actions or simply by the stock’s broader trend.

While our algorithms are designed to highlight potentially meaningful signals, these cannot be regarded as statistically significant on their own. Insider trading activity should therefore be seen as informative rather than as direct trading guidance. The Insider Power metric was created to present this information in a clearer and more accessible way, helping investors better understand the possible context of insider activity.

* October 6th, 2025 - Tested on 5562 stocks