NYSE:SBH

Sally Beauty Holdings Stock Insider Trading

Consumer Cyclical > Specialty Retail

Buy SBH

*Your capital is at risk

$12.08

-0.460 (-3.67%)

At Close: Jun 03, 2026

Sally Beauty Holdings Stock Insider Power

Based on the 100 latest insides trades, we have calculated the insider power to be positive at 64.92. In total, the insiders bought 2.25M and sold 277.1K SBH shares in the last 100 trades. The insider score can be negative despite buy/sell ratio being positive. The score focuses on the quality of the trades.

Insider Power (Last 100 transactions)	64.92
● Buy	2.25M shares
● Sell	277.1K shares
92% Buy Activity Negligible or No Correlation
Buy Signal High Confidence May 13, 2026 Analysis Breakdown: Strongly supported by a very high Insider Power Score of 64.92. Confidence increased due to high data reliability score of 100. Supported by overwhelming buy-side pressure (92% buys).

Historical Insider Trades

Date	Type	Person	Role	Amount
Nov 15, 2025 Buy	Common Stock M-Exempt	Paulonis Denise President & CEO	CEO / President	361 697 Value: $4.37M
Nov 15, 2025 Buy	Restricted Stock Units (1), (5) M-Exempt	Platz Marlo Michelle Cormier SVP & CFO	C-Suite Officer	6 418 Value: $77.5K
Nov 15, 2025 Buy	Restricted Stock Units (1) M-Exempt	Platz Marlo Michelle Cormier SVP & CFO	C-Suite Officer	15 366 Value: $185.6K
Nov 15, 2025 Buy	Restricted Stock Units (1) M-Exempt	Platz Marlo Michelle Cormier SVP & CFO	C-Suite Officer	19 630 Value: $237.1K
Nov 15, 2025 Buy	Restricted Stock Units M-Exempt	Platz Marlo Michelle Cormier SVP & CFO	C-Suite Officer	12 607 Value: $152.3K
Nov 15, 2025 Sell	Common Stock F-InKind	Platz Marlo Michelle Cormier SVP & CFO	C-Suite Officer	29 087 Value: $412.5K
Nov 15, 2025 Buy	Common Stock M-Exempt	Platz Marlo Michelle Cormier SVP & CFO	C-Suite Officer	77 496 Value: $936.2K
Nov 15, 2025 Buy	Restricted Stock Units (1), (5) M-Exempt	Goss John Howard Jr SVP & President Sally Beauty	CEO / President	5 067 Value: $61.2K
Nov 15, 2025 Buy	Restricted Stock Units (1) M-Exempt	Goss John Howard Jr SVP & President Sally Beauty	CEO / President	12 132 Value: $146.6K
Nov 15, 2025 Buy	Restricted Stock Units (1) M-Exempt	Goss John Howard Jr SVP & President Sally Beauty	CEO / President	17 667 Value: $213.4K
Nov 15, 2025 Buy	Common Stock M-Exempt	Goss John Howard Jr SVP & President Sally Beauty	CEO / President	66 007 Value: $797.4K
Nov 15, 2025 Buy	Restricted Stock Units (1), (5) M-Exempt	Spinks Mark Gregory President Beauty Systems Group	CEO / President	5 067 Value: $61.2K
Nov 15, 2025 Buy	Restricted Stock Units (1) M-Exempt	Spinks Mark Gregory President Beauty Systems Group	CEO / President	12 132 Value: $146.6K
Nov 15, 2025 Buy	Common Stock M-Exempt	Spinks Mark Gregory President Beauty Systems Group	CEO / President	66 007 Value: $797.4K
Nov 15, 2025 Buy	Restricted Stock Units (1) M-Exempt	Spinks Mark Gregory President Beauty Systems Group	CEO / President	17 667 Value: $213.4K
Nov 15, 2025 Buy	Restricted Stock Units M-Exempt	Spinks Mark Gregory President Beauty Systems Group	CEO / President	12 607 Value: $152.3K
Nov 15, 2025 Sell	Common Stock F-InKind	Spinks Mark Gregory President Beauty Systems Group	CEO / President	24 657 Value: $349.6K
Nov 15, 2025 Buy	Restricted Stock Units (1) M-Exempt	Sherman Scott C SVP, Clo And Chro	Officer	9 301 Value: $112.4K
Nov 15, 2025 Buy	Restricted Stock Units (1), (5) M-Exempt	Sherman Scott C SVP, Clo And Chro	Officer	3 885 Value: $46.9K
Nov 15, 2025 Buy	Restricted Stock Units (1) M-Exempt	Sherman Scott C SVP, Clo And Chro	Officer	11 288 Value: $136.4K
Nov 15, 2025 Buy	Restricted Stock Units M-Exempt	Sherman Scott C SVP, Clo And Chro	Officer	9 455 Value: $114.2K
Nov 15, 2025 Sell	Common Stock F-InKind	Sherman Scott C SVP, Clo And Chro	Officer	17 984 Value: $255.0K
Nov 15, 2025 Buy	Common Stock M-Exempt	Sherman Scott C SVP, Clo And Chro	Officer	48 138 Value: $581.5K
Nov 15, 2025 Buy	Restricted Stock Units (1), (5) M-Exempt	Mcintosh Kim Gvp, Controller & Cao	Officer	1 351 Value: $16.3K
Nov 15, 2025 Buy	Restricted Stock Units (1) M-Exempt	Mcintosh Kim Gvp, Controller & Cao	Officer	3 235 Value: $39.1K

About Insider Power

Insider Power is a proprietary algorithm developed by StockInvest.us to evaluate the significance of insider transactions. The calculation considers the size, type, and timing of transactions, as well as the insider’s role within the company.

It is important to note that, in general, there is little to no correlation between insider transactions and short-term stock price movements. In one of our studies, only 0.22%^* of stocks with insider activity showed a measurable correlation — and even then, it was unclear whether the effect was caused by insider actions or simply by the stock’s broader trend.

While our algorithms are designed to highlight potentially meaningful signals, these cannot be regarded as statistically significant on their own. Insider trading activity should therefore be seen as informative rather than as direct trading guidance. The Insider Power metric was created to present this information in a clearer and more accessible way, helping investors better understand the possible context of insider activity.

* October 6th, 2025 - Tested on 5562 stocks