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Stitch Fix Inc. stock downgraded from Buy Candidate to Sell Candidate after Friday trading session
(Updated on Jul 17, 2026)

Sell candidate since Jul 17, 2026

The Stitch Fix Inc. stock price fell by -3.81% on the last day (Friday, 17th Jul 2026) from $3.94 to $3.79. During the last trading day the stock fluctuated 6.00% from a day low at $3.75 to a day high of $3.98. The price has risen in 5 of the last 10 days but is still down by -1.3% for this period. Volume fell on the last day along with the stock, which is actually a good sign as volume should follow the stock. On the last day, the trading volume fell by -459 thousand shares and in total, 946 thousand shares were bought and sold for approximately $3.59 million.

The stock lies in the middle of a very wide and weak rising trend in the short term and a further rise within the trend is signaled. Given the current short-term trend, the stock is expected to rise 9.27% during the next 3 months and, with a 90% probability hold a price between $3.64 and $5.06 at the end of this 3-month period.

SFIX Signals & Forecast

There are mixed signals in the stock today. The Stitch Fix Inc. stock holds a buy signal from the short-term Moving Average; at the same time, however, the long-term average holds a general sell signal. Since the longterm average is above the short-term average there is a general sell signal in the stock giving a more negative forecast for the stock. On further gains, the stock will meet resistance from the long-term Moving Average at $3.86. On a fall, the stock will find some support from the short-term average at $3.72. A break-up through the long-term average will give another buy signal, while a fall below the short-term average will add another sell signal and strengthen the general signal. A sell signal was issued from a pivot top point on Friday, June 26, 2026, and so far it has fallen -16.52%. Further fall is indicated until a new bottom pivot has been found. Furthermore, there is currently a sell signal from the 3 month Moving Average Convergence Divergence (MACD). Volume fell together with the price during the last trading day and this reduces the overall risk as volume should follow the price movements.

Support, Risk & Stop-loss for Stitch Fix Inc. stock

Stitch Fix Inc. finds support from accumulated volume at $3.61 and this level may hold a buying opportunity as an upwards reaction can be expected when the support is being tested.

This stock may move much during the day (volatility) and with a large prediction interval from the Bollinger Band this stock is considered to be "high risk". During the last day, the stock moved $0.225 between high and low, or 6.00%. For the last week, the stock has had daily average volatility of 4.59%.

Our recommended stop-loss: We hold a negative evaluation for this stock. No stop-loss is set.

Trading Expectations (SFIX) For The Upcoming Trading Day Of Monday 20th

For the upcoming trading day on Monday, 20th we expect Stitch Fix Inc. to open at $3.84, and during the day (based on 14 day Average True Range), to move between $3.69 and $3.89, which gives a possible trading interval of +/-$0.210 (+/-5.69%) up or down from last closing price. If Stitch Fix Inc. takes out the full calculated possible swing range there will be an estimated 5.69% move between the lowest and the highest trading price during the day.

Since the stock is closer to the resistance from accumulated volume at $3.84 (1.32%) than the support at $3.61 (4.75%), our systems don't find the trading risk/reward intra-day attractive and any bets should be held until the stock is closer to the support level.

Is Stitch Fix Inc. stock A Buy?

Stitch Fix Inc. holds several negative signals and we believe that it will still perform weakly in the next couple of days or weeks. We, therefore, hold a negative evaluation of this stock. Due to some small weaknesses in the technical picture we have downgraded our analysis conclusion for this stock since the last evaluation from a Buy to a Sell candidate.

Current score: -3.636 Sell Candidate Downgraded

Predicted Fair Opening Price

Predicted fair opening price on July 20, 2026 - $3.84 ( 1.28%).

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SFIX Performance

Trading levels for SFIX

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Fibonacci Support & Resistance Levels

Level Price
R3 4.06 7.21%
R2 3.98 4.94%
R1 3.92 3.54%
Price 3.79
S1 3.75 -0.99%
S2 3.70 -2.39%
S3 3.61 -4.66%

Accumulated Volume Support & Resistance Levels

Level Price
R3 4.54 19.79%
R2 4.20 10.82%
R1 3.84 1.32%
Price 3.79
S1 3.61 -4.75%
S2 3.20 -15.57%
S3 3.06 -19.26%

FAQ

What is the symbol for Stitch Fix Inc. Stock and on which exchange is it traded?
The symbol for Stitch Fix Inc. is SFIX and it is traded on the NASDAQ (NASDAQ Stock Exchange).

Should I buy or sell Stitch Fix Inc. Stock?
Stitch Fix Inc. holds several negative signals and we believe that it will still perform weakly in the next couple of days or weeks. We, therefore, hold a negative evaluation of this stock. Due to some small weaknesses in the technical picture we have downgraded our analysis conclusion for this stock since the last evaluation from a Buy to a Sell candidate.

How to buy Stitch Fix Inc. Stock?
Stitch Fix Inc. Stock can be purchased through just about any brokerage firm, including online brokerage services.
Click here for our free guide on how to buy Stitch Fix Inc. Stock.

What's the current price of Stitch Fix Inc. Stock?
As of the end of day on the Jul 17, 2026, the price of an Stitch Fix Inc. (SFIX) share was $3.79.

What is the 52-week high and low for Stitch Fix Inc. Stock?
The 52-week high for Stitch Fix Inc. Stock is $5.94 and the 52-week low is $2.95.

What is the market capitalization of Stitch Fix Inc. Stock?
As of the Jul 17, 2026, the market capitalization of Stitch Fix Inc. is 505.684M.

When is the next earnings date for Stitch Fix Inc.?
The upcoming earnings date for Stitch Fix Inc. is Sep 23, 2026.
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ABOUT STITCH FIX INC.
Stitch Fix
Stitch Fix, Inc. sells a range of apparel, shoes, and accessories through its Website and mobile application in the United States. It offers denim, dresses, blouses, skirts, shoes, jewelry, and handbags for men, women, and kids under the Stitch Fix brand. The company was formerly known as rack habit inc. and changed its name to Stitch Fix, Inc. in October 2011. Stitch Fix, Inc. was incorporated in 2011 and is headquartered in San Francisco, Calif...
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