- Healthy interest coverage ratio of 215.4x
- Strong return on equity of 44.8%
- Low bankruptcy risk (Altman Z-Score: 5.84)
Ulta Beauty Inc stock upgraded from Sell Candidate to Hold/Accumulate after Monday trading session
(Updated on Jul 13, 2026)
The Ulta Beauty Inc stock price gained 0.88% on the last trading day (Monday, 13th Jul 2026), rising from $469.20 to $473.33. It has now gained 5 days in a row. It will be exciting to see whether it manages to continue gaining or take a minor break for the next few days. During the last trading day the stock fluctuated 2.49% from a day low at $471.25 to a day high of $482.98. The price has risen in 7 of the last 10 days but is still down by -3.1% for this period. Volume has increased on the last day along with the price, which is a positive technical sign, and, in total, 113 thousand more shares were traded than the day before. In total, 528 thousand shares were bought and sold for approximately $250.00 million.
Given the current short-term trend, the stock is expected to fall -18.51% during the next 3 months and, with a 90% probability hold a price between $344.31 and $385.69 at the end of this 3-month period. Do note, that if the stock price manages to stay at current levels or higher, our prediction target will start to change positively over the next few days as the conditions for the current predictions will be broken.
ULTA Signals & Forecast
A buy signal was issued from a pivot bottom point on Wednesday, June 17, 2026, and so far it has risen 5.01%. Further rise is indicated until a new top pivot has been found. Furthermore, there is a buy signal from the 3 month Moving Average Convergence Divergence (MACD). Volume is rising along with the price. This is considered to be a good technical signal. Some negative signals were issued as well, and these may have some influence on the near short-term development. The Ulta Beauty Inc stock holds a buy signal from the short-term Moving Average; at the same time, however, the long-term average holds a general sell signal. Since the longterm average is above the short-term average there is a general sell signal in the stock giving a more negative forecast for the stock. On further gains, the stock will meet resistance from the long-term Moving Average at $475.24. On a fall, the stock will find some support from the short-term average at $460.78. A break-up through the long-term average will give another buy signal, while a fall below the short-term average will add another sell signal and strengthen the general signal.
Support, Risk & Stop-loss for Ulta Beauty Inc stock
Ulta Beauty Inc finds support from accumulated volume at $471.21 and this level may hold a buying opportunity as an upwards reaction can be expected when the support is being tested.
This stock is usually traded at a good volume, and with minor daily changes, the risk is considered to be low. During the last day, the stock moved $11.73 (2.49%) between high and low. For the last week, the stock has had daily average volatility of 2.56%.
Our recommended stop-loss: $447.21 (-5.52%) (This stock has low daily movements and this gives low risk. There is a buy signal from a pivot bottom found 16 days ago.)
Trading Expectations (ULTA) For The Upcoming Trading Day Of Tuesday 14th
For the upcoming trading day on Tuesday, 14th we expect Ulta Beauty Inc to open at $475.85, and during the day (based on 14 day Average True Range), to move between $466.28 and $480.38, which gives a possible trading interval of +/-$14.11 (+/-3.03%) up or down from last closing price. If Ulta Beauty Inc takes out the full calculated possible swing range there will be an estimated 3.03% move between the lowest and the highest trading price during the day.
Since the stock is closer to the support from accumulated volume at $471.21 (0.45%) than the resistance at $479.87 (1.38%), our systems sees the trading risk/reward intra-day as attractive and believe profit can be made before the stock reaches first resistance..
Is Ulta Beauty Inc stock A Buy?
Ulta Beauty Inc holds several positive signals, but we still don't find these to be enough for a buy candidate. At the current level, it should be considered as a hold candidate (hold or accumulate) in this position whilst awaiting further development. We have upgraded our analysis conclusion for this stock since the last evaluation from a Sell to a Hold candidate.
Current score:
-0.780
Hold/Accumulate
Upgraded
Predicted Fair Opening Price
Predicted fair opening price on July 14, 2026 - $475.85 ( 0.533%).
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ULTA Performance
Trading levels for ULTA
Fibonacci Support & Resistance Levels
| Level | Price | |
|---|---|---|
| R3 | 487.58 | 3.01% |
| R2 | 483.10 | 2.06% |
| R1 | 480.33 | 1.48% |
| Price | 473.33 | |
| S1 | 471.37 | -0.414% |
| S2 | 468.60 | -1.00% |
| S3 | 464.12 | -1.95% |
Accumulated Volume Support & Resistance Levels
| Level | Price | |
|---|---|---|
| R3 | 505.20 | 6.73% |
| R2 | 494.87 | 4.55% |
| R1 | 479.87 | 1.38% |
| Price | 473.33 | |
| S1 | 471.21 | -0.448% |
| S2 | 462.52 | -2.28% |
| S3 | 456.13 | -3.63% |
ULTA Dividend Payout History
| # | Ex-Date | Pay Date | Amount | Yield | |
|---|---|---|---|---|---|
| 1 | Mar 08, 2012 | Mar 16, 2012 | May 15, 2012 | $1.00 | 1.14% |
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