Ulta Beauty Stock Forecast

Sell candidate since Jun 15, 2026 Loss -2.61%

The Ulta Beauty Inc stock price fell by -1.23% on the last day (Tuesday, 23rd Jun 2026) from $465.06 to $459.33. During the last trading day the stock fluctuated 2.08% from a day low at $458.94 to a day high of $468.49. The price has been going up and down for this period, and there has been a -0.75% loss for the last 2 weeks. Volume fell on the last day along with the stock, which is actually a good sign as volume should follow the stock. On the last day, the trading volume fell by -284 thousand shares and in total, 591 thousand shares were bought and sold for approximately $271.40 million.

The stock lies in the lower of a wide and falling trend in the short term, and this may normally pose a very good buying opportunity. If the lower trend floor at $446.78 is broken, it will firstly indicate a stronger fall rate. Given the current short-term trend, the stock is expected to fall -13.77% during the next 3 months and, with a 90% probability hold a price between $385.25 and $443.21 at the end of this 3-month period. Do note, that if the stock price manages to stay at current levels or higher, our prediction target will start to change positively over the next few days as the conditions for the current predictions will be broken.

ULTA Signals & Forecast

A buy signal was issued from a pivot bottom point on Wednesday, June 17, 2026, and so far it has risen 1.90%. Further rise is indicated until a new top pivot has been found. Some negative signals were issued as well, and these may have some influence on the near short-term development. The Ulta Beauty Inc stock holds sell signals from both short and long-term Moving Averages giving a more negative forecast for the stock. Also, there is a general sell signal from the relation between the two signals where the long-term average is above the short-term average. On corrections up, there will be some resistance from the lines at $462.05 and $490.87. A break-up above any of these levels will issue buy signals. Furthermore, there is currently a sell signal from the 3 month Moving Average Convergence Divergence (MACD). Volume fell together with the price during the last trading day and this reduces the overall risk as volume should follow the price movements.

Support, Risk & Stop-loss for Ulta Beauty Inc stock

Ulta Beauty Inc finds support from accumulated volume at $456.13 and this level may hold a buying opportunity as an upwards reaction can be expected when the support is being tested.

This stock has average movements during the day and with good trading volume, the risk is considered to be medium. During the last day, the stock moved $9.55 between high and low, or 2.08%. For the last week, the stock has had daily average volatility of 2.81%.

Our recommended stop-loss: We hold a negative evaluation for this stock. No stop-loss is set.

Trading Expectations (ULTA) For The Upcoming Trading Day Of Wednesday 24th

For the upcoming trading day on Wednesday, 24th we expect Ulta Beauty Inc to open at $462.25, and during the day (based on 14 day Average True Range), to move between $452.01 and $466.65, which gives a possible trading interval of +/-$14.63 (+/-3.24%) up or down from last closing price. If Ulta Beauty Inc takes out the full calculated possible swing range there will be an estimated 3.24% move between the lowest and the highest trading price during the day.

Since the stock is closer to the resistance from accumulated volume at $462.52 (0.69%) than the support at $456.13 (0.70%), our systems don't find the trading risk/reward intra-day attractive and any bets should be held until the stock is closer to the support level.

Is Ulta Beauty Inc stock A Buy?

Ulta Beauty Inc holds several negative signals and is within a wide and falling trend, so we believe it will still perform weakly in the next couple of days or weeks. We therefore hold a negative evaluation of this stock.

Current score: -2.659 Sell Candidate Unchanged

Predicted Fair Opening Price

Predicted fair opening price on June 24, 2026 - $462.25 ( 0.636%).

Want to trade but not sure how? Our step-by-step guide can help.
Skip the guide? Open account with our trusted broker*
*Your capital is at risk