Rocky Brands Stock Insider Power

Based on the 100 latest insides trades, we have calculated the insider power to be negative at -57.19. In total, the insiders bought 169.24K and sold 70.7K RCKY shares in the last 100 trades. The insider score can be negative despite buy/sell ratio being positive. The score focuses on the quality of the trades.

Insider Power

(Last 100 transactions)
-57.19
Buy 169.24K shares
Sell 70.7K shares
82% Buy Activity
Moderate Negative Correlation
Buy Signal Low Confidence
Apr 01, 2026

Analysis Breakdown:

  • Signal is highly questionable due to a strongly contradictory negative Insider Power Score of -57.19.
  • Confidence increased due to high data reliability score of 100.
  • Supported by overwhelming buy-side pressure (82% buys).

Historical Insider Trades

Date Type Person Role Amount
Apr 01, 2026
Buy
Common Stock, without par value
A-Award
Finn Michael L
Director
Director 503
Value: $19.5K
Apr 01, 2026
Buy
Common Stock, without par value
A-Award
Hahn Robyn R.
Director
Director 503
Value: $19.5K
Apr 01, 2026
Buy
Common Stock, without par value
A-Award
Jordan William L
Director
Director 503
Value: $19.5K
Apr 01, 2026
Buy
Common Stock, without par value
A-Award
Loveland Curtis A
Assistant Secretary
Officer 503
Value: $19.5K
Apr 01, 2026
Buy
Common Stock, without par value
A-Award
Moore Robert Burton Jr.
Director
Director 503
Value: $19.5K
Apr 01, 2026
Buy
Common Stock, without par value
A-Award
Winbigler Tracie A.
Director
Director 503
Value: $19.5K
Apr 01, 2026
Buy
Common Stock, without par value
A-Award
Smith Dwight Eric
Director
Director 503
Value: $19.5K
Apr 01, 2026
Buy
Common Stock, without par value
A-Award
Haning G Courtney
Director
Director 503
Value: $19.5K
Jan 01, 2026
Buy
Restricted Stock Unit
M-Exempt
Brooks Jason
Chmn, President And CEO
CEO / President 4 233
Value: $155.3K
Jan 01, 2026
Buy
Restricted Stock Unit
A-Award
Brooks Jason
Chmn, President And CEO
CEO / President 6 818
Value: $250.2K
Jan 01, 2026
Buy
Common Stock, without par value
M-Exempt
Brooks Jason
Chmn, President And CEO
CEO / President 4 233
Value: $155.3K
Jan 01, 2026
Buy
Common Stock, without par value
A-Award
Jordan William L
Director
Director 664
Value: $24.4K
Jan 01, 2026
Buy
Common Stock, without par value
A-Award
Loveland Curtis A
Assistant Secretary
Officer 664
Value: $24.4K
Jan 01, 2026
Buy
Restricted Stock Unit
M-Exempt
Wortham Byron
SVP Georgia Boot & Durango
Officer 3 387
Value: $124.3K
Jan 01, 2026
Buy
Common Stock, without par value
A-Award
Moore Robert Burton Jr.
Director
Director 664
Value: $24.4K
Jan 01, 2026
Buy
Common Stock, without par value
M-Exempt
Wortham Byron
SVP Georgia Boot & Durango
Officer 3 387
Value: $124.3K
Jan 01, 2026
Buy
Restricted Stock Unit
A-Award
Wortham Byron
SVP Georgia Boot & Durango
Officer 2 727
Value: $100.1K
Jan 01, 2026
Sell
Common Stock, without par value
F-InKind
Wortham Byron
SVP Georgia Boot & Durango
Officer 746
Value: $21.9K
Jan 01, 2026
Buy
Common Stock, without par value
A-Award
Winbigler Tracie A.
Director
Director 664
Value: $24.4K
Jan 01, 2026
Buy
Common Stock, without par value
A-Award
Haning G Courtney
Director
Director 664
Value: $24.4K
Jan 01, 2026
Buy
Common Stock, without par value
A-Award
Smith Dwight Eric
Director
Director 664
Value: $24.4K
Jan 01, 2026
Buy
Common Stock, without par value
A-Award
Hahn Robyn R.
Director
Director 664
Value: $24.4K
Jan 01, 2026
Buy
Common Stock, without par value
M-Exempt
Robertson Thomas D.
COO, CFO & Treasurer
C-Suite Officer 3 810
Value: $139.8K
Jan 01, 2026
Buy
Restricted Stock Unit
A-Award
Robertson Thomas D.
COO, CFO & Treasurer
C-Suite Officer 6 818
Value: $250.2K
Jan 01, 2026
Buy
Restricted Stock Unit
M-Exempt
Robertson Thomas D.
COO, CFO & Treasurer
C-Suite Officer 3 810
Value: $139.8K

About Insider Power

Insider Power is a proprietary algorithm developed by StockInvest.us to evaluate the significance of insider transactions. The calculation considers the size, type, and timing of transactions, as well as the insider’s role within the company.

It is important to note that, in general, there is little to no correlation between insider transactions and short-term stock price movements. In one of our studies, only 0.22%* of stocks with insider activity showed a measurable correlation — and even then, it was unclear whether the effect was caused by insider actions or simply by the stock’s broader trend.

While our algorithms are designed to highlight potentially meaningful signals, these cannot be regarded as statistically significant on their own. Insider trading activity should therefore be seen as informative rather than as direct trading guidance. The Insider Power metric was created to present this information in a clearer and more accessible way, helping investors better understand the possible context of insider activity.

* October 6th, 2025 - Tested on 5562 stocks

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ABOUT ROCKY BRANDS
Rocky Brands
Rocky Brands, Inc. designs, manufactures, and markets footwear and apparel under the Rocky, Georgia Boot, Durango, Lehigh, Muck, XTRATUF, Servus, NEOS, Ranger, and licensed Michelin brand names in the United States, Canada, and internationally. It operates through Wholesale, Retail, and Contract Manufacturing segments. The Wholesale segment offers products in approximately 10,000 retail locations through a range of distribution channels comprisin...
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