NASDAQ:RCKY

Rocky Brands Stock Insider Trading

Consumer Cyclical > Apparel - Footwear & Accessories

Buy RCKY

*Your capital is at risk

$38.47

-0.760 (-1.94%)

At Close: Jun 02, 2026

Rocky Brands Stock Insider Power

Based on the 100 latest insides trades, we have calculated the insider power to be negative at -56.51. In total, the insiders bought 169.24K and sold 70.7K RCKY shares in the last 100 trades. The insider score can be negative despite buy/sell ratio being positive. The score focuses on the quality of the trades.

Insider Power (Last 100 transactions)	-56.51
● Buy	169.24K shares
● Sell	70.7K shares
82% Buy Activity Moderate Negative Correlation
Buy Signal Low Confidence Apr 01, 2026 Analysis Breakdown: Signal is highly questionable due to a strongly contradictory negative Insider Power Score of -56.51. Confidence increased due to high data reliability score of 100. Supported by overwhelming buy-side pressure (82% buys).

Historical Insider Trades

Date	Type	Person	Role	Amount
Jan 01, 2026 Buy	Common Stock, without par value A-Award	Finn Michael L Director	Director	664 Value: $25.5K
Nov 26, 2025 Sell	Common Stock, without par value S-Sale	Hahn Robyn R. Director	Director	3 800 Value: $116.1K
Nov 12, 2025 Buy	Restricted Stock Unit M-Exempt	Robertson Thomas D. COO, CFO & Treasurer	C-Suite Officer	652 Value: $19.6K
Nov 12, 2025 Buy	Common Stock, without par value M-Exempt	Robertson Thomas D. COO, CFO & Treasurer	C-Suite Officer	652 Value: $19.6K
Nov 06, 2025 Buy	Common Stock, without par value P-Purchase	Smith Dwight Eric Director	Director	300 Value: $9K
Nov 06, 2025 Sell	Common Stock, without par value S-Sale	Loveland Curtis A Assistant Secretary	Officer	2 162 Value: $70.0K
Nov 06, 2025 Sell	Common Stock, without par value S-Sale	Loveland Curtis A Assistant Secretary	Officer	4 775 Value: $154.9K
Nov 05, 2025 Sell	Common Stock, without par value S-Sale	Wortham Byron SVP Georgia Boot & Durango	Officer	6 600 Value: $197.3K
Nov 05, 2025 Buy	Stock Option (right to buy) M-Exempt	Wortham Byron SVP Georgia Boot & Durango	Officer	400 Value: $5K
Nov 05, 2025 Buy	Stock Option (right to buy) M-Exempt	Wortham Byron SVP Georgia Boot & Durango	Officer	2 000 Value: $37.8K
Nov 05, 2025 Buy	Common Stock, without par value M-Exempt	Wortham Byron SVP Georgia Boot & Durango	Officer	2 000 Value: $37.8K
Nov 05, 2025 Buy	Common Stock, without par value M-Exempt	Wortham Byron SVP Georgia Boot & Durango	Officer	400 Value: $5K
Nov 05, 2025 Sell	Common Stock, without par value S-Sale	Loveland Curtis A Assistant Secretary	Officer	2 619 Value: $77.7K
Nov 05, 2025 Sell	Common Stock, without par value S-Sale	Loveland Curtis A Assistant Secretary	Officer	1 000 Value: $28.8K
Nov 04, 2025 Buy	Stock Option (right to buy) M-Exempt	Loveland Curtis A Assistant Secretary	Officer	5 000 Value: $140.4K
Nov 04, 2025 Buy	Common Stock, without par value M-Exempt	Loveland Curtis A Assistant Secretary	Officer	5 000 Value: $140.4K
Nov 04, 2025 Sell	Common Stock, without par value S-Sale	Loveland Curtis A Assistant Secretary	Officer	4 000 Value: $115.2K
Nov 03, 2025 Buy	Common Stock, without par value M-Exempt	Brooks Jason Chmn, President And CEO	CEO / President	1 200 Value: $13.9K
Nov 03, 2025 Buy	Stock Option (right to buy) M-Exempt	Brooks Jason Chmn, President And CEO	CEO / President	1 200 Value: $13.9K
Oct 01, 2025 Buy	Common Stock, without par value A-Award	Winbigler Tracie A. Director	Director	629 Value: $19.0K
Oct 01, 2025 Buy	Common Stock, without par value A-Award	Smith Dwight Eric Director	Director	629 Value: $19.0K
Oct 01, 2025 Buy	Common Stock, without par value A-Award	Moore Robert Burton Jr. Director	Director	629 Value: $19.0K
Oct 01, 2025 Buy	Common Stock, without par value A-Award	Loveland Curtis A Assistant Secretary	Officer	629 Value: $19.0K
Oct 01, 2025 Buy	Common Stock, without par value A-Award	Jordan William L Director	Director	629 Value: $19.0K
Oct 01, 2025 Buy	Common Stock, without par value A-Award	Haning G Courtney Director	Director	629 Value: $19.0K

About Insider Power

Insider Power is a proprietary algorithm developed by StockInvest.us to evaluate the significance of insider transactions. The calculation considers the size, type, and timing of transactions, as well as the insider’s role within the company.

It is important to note that, in general, there is little to no correlation between insider transactions and short-term stock price movements. In one of our studies, only 0.22%^* of stocks with insider activity showed a measurable correlation — and even then, it was unclear whether the effect was caused by insider actions or simply by the stock’s broader trend.

While our algorithms are designed to highlight potentially meaningful signals, these cannot be regarded as statistically significant on their own. Insider trading activity should therefore be seen as informative rather than as direct trading guidance. The Insider Power metric was created to present this information in a clearer and more accessible way, helping investors better understand the possible context of insider activity.

* October 6th, 2025 - Tested on 5562 stocks

ABOUT ROCKY BRANDS

Rocky Brands, Inc. designs, manufactures, and markets footwear and apparel under the Rocky, Georgia Boot, Durango, Lehigh, Muck, XTRATUF, Servus, NEOS, Ranger, and licensed Michelin brand names in the United States, Canada, and internationally. It operates through Wholesale, Retail, and Contract Manufacturing segments. The Wholesale segment offers products in approximately 10,000 retail locations through a range of distribution channels comprisin...

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