NASDAQ:ULTA

Ulta Beauty Stock Insider Trading

Consumer Cyclical > Specialty Retail

Buy ULTA

*Your capital is at risk

$512.83

-3.90 (-0.755%)

At Close: Jul 31, 2026

Ulta Beauty Stock Insider Power

Based on the 100 latest insides trades, we have calculated the insider power to be positive at 85.34. In total, the insiders bought 341.32K and sold 6.13K ULTA shares in the last 100 trades. The insider score can be negative despite buy/sell ratio being positive. The score focuses on the quality of the trades.

Insider Power (Last 100 transactions)	85.34
● Buy	341.32K shares
● Sell	6.13K shares
89% Buy Activity Moderate Positive Correlation
Buy Signal High Confidence Mar 31, 2026 Analysis Breakdown: Strongly supported by a very high Insider Power Score of 85.34. Partially supported by a positive historical correlation. Confidence increased due to high data reliability score of 100. Supported by overwhelming buy-side pressure (89% buys).

Historical Insider Trades

Date	Type	Person	Role	Amount
Jun 11, 2025 Buy	Common Stock A-Award	Smith Mike C. Director	Director	383 Value: $175.0K
Apr 28, 2025 Buy	Common Stock	Casares Rene G. Chief Legal Officer	Officer	0 Value: $0
Apr 28, 2025 Buy	Stock Option (right to buy)	Casares Rene G. Chief Legal Officer	Officer	6 333 Value: $2.17M
Apr 28, 2025 Buy	Stock Option (right to buy)	Casares Rene G. Chief Legal Officer	Officer	6 333 Value: $2.17M
Apr 28, 2025 Buy	Common Stock	Casares Rene G. Chief Legal Officer	Officer	0 Value: $0
Apr 01, 2025 Buy	Common Stock M-Exempt	Caro Jodi J GC, Chief Risk & Compl. Ofc.	Officer	902 Value: $157.4K
Apr 01, 2025 Sell	Common Stock S-Sale	Caro Jodi J GC, Chief Risk & Compl. Ofc.	Officer	902 Value: $333.0K
Apr 01, 2025 Buy	Stock Option (right to buy) M-Exempt	Caro Jodi J GC, Chief Risk & Compl. Ofc.	Officer	902 Value: $157.4K
Apr 01, 2025 Buy	Stock Option (right to buy) M-Exempt	Caro Jodi J GC, Chief Risk & Compl. Ofc.	Officer	902 Value: $157.4K
Apr 01, 2025 Sell	Common Stock S-Sale	Caro Jodi J GC, Chief Risk & Compl. Ofc.	Officer	902 Value: $333.0K
Mar 31, 2025 Buy	Common Stock A-Award	Ryan Anita Jane Chief Human Resources Officer	Officer	1 365 Value: $500.3K
Mar 31, 2025 Buy	Stock Option (right to buy) A-Award	Ryan Anita Jane Chief Human Resources Officer	Officer	6 722 Value: $2.46M
Mar 31, 2025 Buy	Common Stock A-Award	Ryan Anita Jane Chief Human Resources Officer	Officer	1 978 Value: $725.0K
Mar 31, 2025 Buy	Stock Option (right to buy) A-Award	Ryan Anita Jane Chief Human Resources Officer	Officer	4 438 Value: $1.63M
Mar 31, 2025 Buy	Stock Option (right to buy) A-Award	Oyibo Paula M Chief Financial Officer	C-Suite Officer	7 340 Value: $2.69M
Mar 31, 2025 Buy	Common Stock A-Award	Oyibo Paula M Chief Financial Officer	C-Suite Officer	2 160 Value: $791.7K
Mar 31, 2025 Buy	Stock Option (right to buy) A-Award	Steelman Kecia President And CEO	CEO / President	44 429 Value: $16.3M
Mar 31, 2025 Buy	Common Stock A-Award	Steelman Kecia President And CEO	CEO / President	13 076 Value: $4.79M
Mar 31, 2025 Buy	Stock Option (right to buy) A-Award	Steelman Kecia President And CEO	CEO / President	44 429 Value: $16.3M
Mar 31, 2025 Buy	Common Stock A-Award	Oyibo Paula M Chief Financial Officer	C-Suite Officer	2 160 Value: $791.7K
Mar 31, 2025 Buy	Stock Option (right to buy) A-Award	Oyibo Paula M Chief Financial Officer	C-Suite Officer	7 340 Value: $2.69M
Mar 31, 2025 Buy	Stock Option (right to buy) A-Award	Ryan Anita Jane Chief Human Resources Officer	Officer	4 438 Value: $1.63M
Mar 31, 2025 Buy	Common Stock A-Award	Ryan Anita Jane Chief Human Resources Officer	Officer	1 978 Value: $725.0K
Mar 31, 2025 Buy	Stock Option (right to buy) A-Award	Ryan Anita Jane Chief Human Resources Officer	Officer	6 722 Value: $2.46M
Mar 31, 2025 Buy	Common Stock A-Award	Ryan Anita Jane Chief Human Resources Officer	Officer	1 365 Value: $500.3K

About Insider Power

Insider Power is a proprietary algorithm developed by StockInvest.us to evaluate the significance of insider transactions. The calculation considers the size, type, and timing of transactions, as well as the insider’s role within the company.

It is important to note that, in general, there is little to no correlation between insider transactions and short-term stock price movements. In one of our studies, only 0.22%^* of stocks with insider activity showed a measurable correlation — and even then, it was unclear whether the effect was caused by insider actions or simply by the stock’s broader trend.

While our algorithms are designed to highlight potentially meaningful signals, these cannot be regarded as statistically significant on their own. Insider trading activity should therefore be seen as informative rather than as direct trading guidance. The Insider Power metric was created to present this information in a clearer and more accessible way, helping investors better understand the possible context of insider activity.

* October 6th, 2025 - Tested on 5562 stocks

ABOUT ULTA BEAUTY INC

Ulta Beauty, Inc. operates as a retailer of beauty products in the United States. The company's stores offer cosmetics, fragrances, skincare and haircare products, bath and body products, and salon styling tools; professional hair products; salon services, including hair, skin, makeup, and brow services; and nail services. It also provides its private label products, such as the Ulta Beauty Collection branded cosmetics, skincare, and bath product...

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