Should you buy FLO stock?

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Based on market data through , StockInvest.us rates Flowers Foods Inc (FLO) as Hold/Accumulate with a technical score of 0.05 on its -10 to +10 scale. This is an upgrade from Sell in the previous daily evaluation.

  • Hold signal since
  • Price since signal Flat 0.00%
  • 3-month trend forecast Up 2.44%
  • Hold/Accumulate 0.05
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Some Reasons Why To Add FLO:
  • 12.13% TTM dividend yield
  • Attractive free cash flow ratio of 4.9x
  • Lower volatility than the market (beta 0.40)
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Stronger technical forecast for Flowers Foods Inc stock price after Monday trading
(Market data through Aug 10, 2026)

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Hold candidate since Aug 10, 2026

The Flowers Foods Inc stock price fell by -3.38% on the last day (Monday, 10th Aug 2026) from $7.40 to $7.15. During the last trading day the stock fluctuated 4.94% from a day low at $7.09 to a day high of $7.44. The price has fallen in 6 of the last 10 days and is down by -6.41% for this period. Volume has increased on the last day by 475 thousand shares but on falling prices. This may be an early warning and the risk will be increased slightly over the next couple of days. In total, 4 million shares were bought and sold for approximately $29.84 million.

The stock lies in the lower part of a wide and weak rising trend in the short term, and this may normally pose a very good buying opportunity. If the lower trend floor at $7.04 is broken, it will firstly indicate a slower rate of rising, but may also be an early warning for a trend shift. Given the current short-term trend, the stock is expected to rise 2.44% during the next 3 months and, with a 90% probability hold a price between $7.21 and $8.92 at the end of this 3-month period.

FLO Signals & Forecast

A buy signal was issued from a pivot bottom point on Friday, July 31, 2026, and so far it has risen 1.85%. Further rise is indicated until a new top pivot has been found. Some negative signals were issued as well, and these may have some influence on the near short-term development. The Flowers Foods Inc stock holds sell signals from both short and long-term Moving Averages giving a more negative forecast for the stock. Also, there is a general sell signal from the relation between the two signals where the long-term average is above the short-term average. On corrections up, there will be some resistance from the lines at $7.25 and $7.90. A break-up above any of these levels will issue buy signals. Furthermore, there is currently a sell signal from the 3 month Moving Average Convergence Divergence (MACD). Volume rose on falling prices yesterday. This may be an early warning and the stock should be followed more closely.

Buy
Special Signal Notification

Double Bottom Formation

Double Bottom Formation A buy signal from a double bottom formation was found on Friday, July 31, 2026 and based on theory for this formation the price should go up by 18.94% to $8.50 within 48 trading days (Thursday, October 08, 2026) since signal was issued.

Support, Risk & Stop-loss for Flowers Foods Inc stock

Flowers Foods Inc finds support from accumulated volume at $7.14 and this level may hold a buying opportunity as an upwards reaction can be expected when the support is being tested.

This stock may move much during the day (volatility) and with a large prediction interval from the Bollinger Band this stock is considered to be "high risk". During the last day, the stock moved $0.350 between high and low, or 4.94%. For the last week, the stock has had daily average volatility of 3.74%.

Flowers Foods Inc is oversold on RSI14 (22). Some stocks may drop long and hard while being oversold on RSI before turning, which increases the general risk.

Our recommended stop-loss: $6.79 (-5.04%) (This stock has high daily movements and this gives high risk. Low RSI14 is 22 which reduces the risk some. There is a buy signal from a pivot bottom found 6 days ago.)

Trading Expectations (FLO) For The Upcoming Trading Day Of Tuesday 11th

For the upcoming trading day on Tuesday, 11th we expect Flowers Foods Inc to open at $7.23, and during the day (based on 14 day Average True Range), to move between $6.98 and $7.32, which gives a possible trading interval of +/-$0.334 (+/-4.79%) up or down from last closing price. If Flowers Foods Inc takes out the full calculated possible swing range there will be an estimated 4.79% move between the lowest and the highest trading price during the day.

Since the stock is closer to the support from accumulated volume at $7.14 (0.14%) than the resistance at $7.18 (0.42%), our systems sees the trading risk/reward intra-day as attractive and believe profit can be made before the stock reaches first resistance..

Is Flowers Foods Inc stock A Buy?

Flowers Foods Inc holds several negative signals and this should be a sell candidate, but due to the general chance for a turnaround situation it should be considered as a hold candidate (hold or accumulate) in this position whilst awaiting further development. We have upgraded our analysis conclusion for this stock since the last evaluation from a Sell to a Hold candidate.

Current score: 0.054 Hold/Accumulate Upgraded

Predicted Fair Opening Price

Predicted fair opening price on August 11, 2026 - $7.23 ( 1.07%).

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FLO Performance

Trading levels for FLO

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Fibonacci Support & Resistance Levels

Level Price
R3 7.58 5.97%
R2 7.44 4.10%
R1 7.36 2.94%
Price 7.15
S1 7.09 -0.798%
S2 7.01 -1.95%
S3 6.88 -3.82%

Accumulated Volume Support & Resistance Levels

Level Price
R3 7.97 11.47%
R2 7.33 2.52%
R1 7.18 0.420%
Price 7.15
S1 7.14 -0.140%
S2 7.02 -1.82%
S3 7.01 -1.96%

FLO Dividend Payout History


# Declaration Date Ex-Date Pay Date Amount Yield
1 Jun 12, 2026 Jun 12, 2026 Jun 26, 2026 $0.125 1.57%
2 Feb 20, 2026 Mar 06, 2026 Mar 20, 2026 $0.248 2.44%
3 Nov 14, 2025 Nov 28, 2025 Dec 12, 2025 $0.248 2.24%
4 Aug 22, 2025 Sep 05, 2025 Sep 19, 2025 $0.248 1.62%
5 May 22, 2025 Jun 05, 2025 Jun 19, 2025 $0.248 1.46%

FAQ

What is the symbol for Flowers Foods Inc Stock and on which exchange is it traded?
The symbol for Flowers Foods Inc is FLO and it is traded on the NYSE (New York Stock Exchange).

Should I buy or sell Flowers Foods Inc Stock?
Based on market data through Aug 10, 2026, StockInvest.us rates Flowers Foods Inc (FLO) as Hold/Accumulate with a technical score of 0.05 on its -10 to +10 scale. This is an upgrade from Sell in the previous daily evaluation. Since the Hold signal began on Aug 10, 2026, the price has remained flat. The current 3-month trend forecast projects a rise of 2.44%.

How to buy Flowers Foods Inc Stock?
Flowers Foods Inc Stock can be purchased through just about any brokerage firm, including online brokerage services.
Click here for our free guide on how to buy Flowers Foods Inc Stock.

What's the current price of Flowers Foods Inc Stock?
As of the end of day on the Aug 10, 2026, the price of an Flowers Foods Inc (FLO) share was $7.15.

What is the 52-week high and low for Flowers Foods Inc Stock?
The 52-week high for Flowers Foods Inc Stock is $16.85 and the 52-week low is $6.80.

What is the market capitalization of Flowers Foods Inc Stock?
As of the Aug 10, 2026, the market capitalization of Flowers Foods Inc is 1.516B.

When is the next earnings date for Flowers Foods Inc?
The upcoming earnings date for Flowers Foods Inc is Aug 20, 2026.
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ABOUT FLOWERS FOODS INC
Flowers Foods
Flowers Foods, Inc. produces and markets packaged bakery products in the United States. It offers fresh breads, buns, rolls, snack cakes, and tortillas, as well as frozen breads and rolls under the Nature's Own, Dave's Killer Bread, Wonder, Canyon Bakehouse, Mrs. Freshley's, and Tastykake brand names. The company distributes its products through a direct-store-delivery distribution and a warehouse delivery system, as well as operates 46 bakeries ...
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